Billboards in Flagstaff

*All metrics are based on a 4-week advertising campaign

Flagstaff, nestled among the mountains and forests, presents a unique opportunity for outdoor advertising. This picturesque city, with its thriving tourism industry, vibrant arts scene, and diverse population, provides a captivating backdrop for advertisers to engage audiences. Outdoor advertising in Flagstaff goes beyond traditional marketing, fostering connections between communities, brands, and individuals, creating impactful narratives that resonate with locals and visitors alike.

What to look for when picking billboards

With 76% of Americans commuting to work every day, billboards remain a powerful advertising medium. When selecting the perfect billboard for your campaign, consider the following factors:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, a billboard targeting young professionals might be placed near a business district.
• Traffic Count: Choose a billboard with high visibility and a large number of potential viewers. A billboard along a busy highway will likely reach more people than one on a quiet side street.
• Visibility: Opt for a billboard with clear sightlines, proper alignment, and minimal obstructions. A billboard that is easily seen from a distance will have a greater impact on passersby.
• Type and Size: Select the appropriate type and size of billboard for your campaign, such as bulletins, posters, or junior posters. A large bulletin may be more suitable for a major highway, while a junior poster might be better suited for an urban neighborhood.

Billboards price breakdown

In Flagstaff, billboard pricing varies depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices:

• Average Price: The average price for a billboard in Flagstaff is approximately $1,819.00, reflecting a range of options and locations for advertisers to choose from.
• Median Price: With a median price of $250.00, this indicates that there are affordable options available for businesses with smaller budgets or targeting specific neighborhoods.
• Lowest Price: The lowest price for a billboard in Flagstaff is also $250.00, offering cost-effective opportunities for advertisers to reach their target audience without breaking the bank.

Billboards Impression and CPM Metrics

In Flagstaff, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for a 4-week campaign in Flagstaff is approximately 15,587,000, showcasing the extensive reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Flagstaff generates around 433,000 impressions, indicating the potential for significant audience engagement.
• Median Impressions: With a median of 73,500 impressions, this figure highlights the variety of billboard locations and their varying levels of visibility and impact.
• Average CPM: The average cost per thousand impressions (CPM) in Flagstaff is $16.12, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: The median CPM in Flagstaff is $3.13, demonstrating that there are cost-effective advertising options available for businesses with varying budgets.

Some of the top billboard providers in Flagstaff

Flagstaff offers a variety of outdoor advertising providers to choose from, each with their own unique offerings and services:

• Adkom specializes in out-of-home media campaigns, offering services to both brands and agencies and providing a range of media formats to help clients stand out and reach their target audiences.
• Terraboost Media LLC connects businesses with customers through sponsored wellness, offering advertising and wellness products that emphasize reach and engagement with consumers.
• Mesmerize focuses on out-of-home advertising, delivering messages to consumers along the path to purchase in places they visit, such as medical offices, cafes, and transit systems.
• Ad Focus offers a wide variety of creative billboard products and out-of-home advertising services in high traffic areas both indoor and outdoor.

Other formats for advertising in Flagstaff

A closer look at the data reveals the depth and breadth of the other opportunities available in Flagstaff:

• Digital Billboards: In Flagstaff, digital billboards generate around 40,000 impressions with an average CPM of $10.98. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Flagstaff garners approximately 503,000 impressions and has an average CPM of $13.02. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters.
• Airport: Although there are no reported impressions or CPM for airport advertising in Flagstaff, the city is home to the Flagstaff Pulliam Airport, which serves as a gateway for tourists and business travelers alike, offering potential advertising opportunities.
• Retail Venues: Advertising in retail venues in Flagstaff reaches around 50,000 impressions with an average CPM of $12.47. This targeted approach allows brands to connect with consumers in shopping centers, malls, and other retail environments, driving purchase decisions and brand awareness.
• Transit: Transit advertising in Flagstaff generates approximately 6,000,000 impressions and has an average CPM of $1.87. This cost-effective medium includes ads on buses, trains, and transit shelters, reaching a captive audience of daily commuters and travelers.
• Everything Else: Other advertising opportunities in Flagstaff, such as alternative media formats and non-traditional placements, accumulate around 288,000 impressions with an average CPM of $9.15. These unique options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.

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