Billboards in Long Beach

*All metrics are based on a 4-week advertising campaign

In the vibrant coastal city of Long Beach, outdoor advertising finds a unique and thriving environment. Renowned for its bustling port, picturesque waterfront, and diverse neighborhoods, Long Beach presents advertisers with a dynamic platform to engage audiences and integrate their messages into the city's lively atmosphere. Billboards in Long Beach not only promote products but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

With over 650 billboard options available in Long Beach, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a strategic location that targets your desired audience and maximizes visibility. For example, placing a billboard near a busy intersection or along a popular commuter route can help ensure maximum exposure.
• Demographics: Understand the demographic information of your target audience, such as age, gender, education, and income level, to select a billboard location that caters to their preferences and habits. For instance, a billboard near a college campus might be ideal for targeting young adults.
• Size and Type: Consider the size and type of billboard that best suits your advertising goals. Traditional billboards, digital billboards, and wallscapes each offer unique benefits and opportunities for creativity. For example, a digital billboard might be ideal for a campaign that requires frequent content updates.
• Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget. Most campaigns last several months, but the specific timeframe will depend on factors such as the desired reach and frequency of exposure.

Billboards price breakdown

Billboard pricing in Long Beach varies significantly, with options to suit a range of budgets and campaign objectives:

• Average Price: The average price for a billboard in Long Beach is approximately $3,237.15, reflecting a diverse selection of locations and billboard types.
• Median Price: With a median price of $2,730, advertisers can find a variety of billboards at a more affordable cost, while still achieving their marketing goals.
• Lowest Price: The lowest-priced billboards in Long Beach start at $0, offering cost-effective opportunities for advertisers with limited budgets or those looking to supplement their campaigns with additional exposure.

Billboards Impression and CPM Metrics

In Long Beach, the impressions and CPM metrics for outdoor advertising showcase the potential reach and cost-effectiveness of billboard campaigns in the area:

• Total Impressions: With approximately 447,576,000 total impressions, Long Beach offers a vast audience for advertisers to target and engage.
• Average Impressions: The average number of impressions per billboard in Long Beach is around 690,700, indicating a strong potential for visibility and impact.
• Median Impressions: At a median of 321,000 impressions, advertisers can still achieve significant exposure even with more affordable billboard options.
• Average CPM: The average cost per thousand impressions (CPM) in Long Beach is $17.91, reflecting a competitive pricing landscape for advertisers.
• Median CPM: With a median CPM of $4.17, Long Beach offers cost-effective advertising opportunities for businesses of all sizes and budgets.

Some of the top billboard providers in Long Beach

Top billboard providers in Long Beach include:

• Clear Channel Outdoor is a leading provider of out-of-home advertising solutions, offering a wide range of innovative and impactful advertising options.
• Integration Media specializes in outdoor advertising solutions, positioning itself as a go-to source for advertisers' outdoor needs.
• 3.0 Outdoor is a full-service advertising company that provides tailored advertising strategies and a variety of outdoor advertising solutions across the nation.

Other formats for advertising in Long Beach

A closer look at the data reveals the depth and breadth of the other opportunities available in Long Beach:

• Digital Billboards: In Long Beach, digital billboards receive approximately 21,569,000 impressions with an average CPM of $25.81. This dynamic and flexible medium allows advertisers to update content quickly and target specific audiences effectively.
• Street Furniture: Street furniture in Long Beach garners around 287,661,000 impressions and has an average CPM of $45.77. This advertising format integrates seamlessly into the urban landscape, providing advertisers with a unique opportunity to engage with pedestrians and commuters.
• Wallscapes: Wallscapes in Long Beach achieve about 185,162,000 impressions with an average CPM of $0. These large-scale murals offer a visually striking and memorable advertising experience, capturing the attention of both pedestrians and drivers.
• Airport: Airport advertising in Long Beach generates approximately 836,153,000 impressions and has an average CPM of $186.36. With Long Beach Airport serving as a regional hub, this advertising format allows brands to reach a diverse and captive audience of travelers.
• Retail Venues: Retail venue advertising in Long Beach receives around 36,533,000 impressions with an average CPM of $20.21. This format enables advertisers to target consumers in shopping centers and other retail environments, capitalizing on their purchasing mindset.
• Transit: Transit advertising in Long Beach garners about 10,000,000,000 impressions and has an average CPM of $1.50. This versatile format includes bus, train, and subway ads, providing advertisers with extensive reach and frequency among daily commuters.
• Everything Else: Other advertising opportunities in Long Beach, such as specialty and spectacular formats, achieve approximately 476,378,000 impressions with an average CPM of $29.26. These unique and innovative formats allow advertisers to think outside the box and create memorable campaigns that stand out from the competition.

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