Digital Billboards in Memphis

*All metrics are based on a 4-week advertising campaign

Memphis, a lively city known for its rich musical history and mouthwatering barbecue, provides a distinctive backdrop for outdoor advertising. With its bustling downtown, iconic landmarks, and diverse neighborhoods, advertisers can seamlessly integrate their messages into the vibrant culture of the city. Billboard advertising in Memphis goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

With over 600 billboards available in Memphis, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's characteristics, such as age, gender, education, and income level. For example, if targeting young adults, consider placing the billboard near a college or university.
• Traffic Count: Choose a location with high traffic volume to maximize the number of people who will see your advertisement. Busy intersections and congested highways are ideal spots.
• Visibility: Opt for billboards that are clearly aligned to face traffic, placed at a readable height, and free from obstructions. This ensures your message is easily seen by drivers and pedestrians.
• Proximity: If your goal is to attract local customers, select a billboard close to your business location. For campaigns aiming to increase brand awareness, consider using multiple locations or a long-term campaign.

Digital billboards price breakdown

In Memphis, billboard advertising costs can vary greatly, with the following price points providing a general overview:

• Average Price: The average price for a billboard in Memphis is approximately $1,332.60, offering a range of options for advertisers with different budgets.
• Median Price: With a median price of $50,000, this value represents the middle point in the pricing spectrum, where half of the billboards are priced higher and half are priced lower.
• Lowest Price: The lowest price for billboard advertising in Memphis is $0, indicating that there may be opportunities for businesses to take advantage of free or heavily discounted ad spaces.

Digital billboards Impression and CPM Metrics

Billboard advertising in Memphis offers a wide range of impressions and cost-per-thousand (CPM) metrics, providing advertisers with various options to suit their campaign goals and budgets:

• Total Impressions: Memphis billboards generate a total of approximately 196,417,000 impressions, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Memphis receives around 50,000 impressions, offering a solid baseline for advertisers to gauge their campaign's potential impact.
• Median Impressions: With a median of 50,000 impressions, this value represents the middle point in the impressions spectrum, where half of the billboards receive more impressions and half receive fewer.
• Average CPM: The average cost per thousand impressions (CPM) for Memphis billboards is approximately $13.77, providing a cost-effective advertising solution for businesses of all sizes.
• Median CPM: With a median CPM of $10, this value highlights the affordability of billboard advertising in Memphis, as half of the billboards offer a CPM lower than this amount.

Some of the top digital billboard providers in Memphis

Memphis boasts a variety of top billboard providers, each offering unique advertising solutions to help businesses reach their target audience:

• Lamar Advertising specializes in large-format bulletins, providing high-impact visibility for advertisers.
• Outfront Media offers a diverse range of outdoor advertising options, including billboards, transit, and digital displays.
• Adkom focuses on innovative advertising solutions, combining traditional billboards with digital technology for maximum impact.
• Interstate Outdoor Advertising provides strategically placed billboards along high-traffic roadways, ensuring maximum exposure for advertisers.
• Advanced Mobile LED offers mobile LED billboard advertising, allowing businesses to reach their audience in a dynamic and engaging way.

Other formats for advertising in Memphis

A closer look at the data reveals the depth and breadth of the other opportunities available in Memphis:

• Static Billboards: In Memphis, static billboards generate approximately 1,000 impressions with an average CPM of $5.68. This classic advertising medium continues to provide a cost-effective and reliable option for businesses.
• Street Furniture: Street furniture advertising in Memphis garners around 751,000 impressions and has an average CPM of $17.75. This versatile advertising format allows for creative integration into the urban landscape.
• Wheat Pastings: With approximately 13,190,000 impressions and an average CPM of $1.82, wheat pastings offer a unique and eye-catching advertising solution in Memphis.
• Wallscapes: Wallscapes in Memphis receive about 86,000 impressions and have an average CPM of $21.84. This large-scale advertising format creates a memorable visual impact on viewers.
• Retail Venues: Advertising in retail venues in Memphis generates around 50,000 impressions with an average CPM of $14.75. This targeted approach allows businesses to reach consumers in a relevant and engaging environment.
• Transit: Transit advertising in Memphis achieves approximately 2,800,000 impressions and has an average CPM of $13.37. This mobile advertising format effectively reaches commuters and travelers throughout the city.
• Everything Else: Other advertising opportunities in Memphis collectively garner about 763,000 impressions with an average CPM of $17.59, showcasing the diverse range of options available for businesses to explore.

Get started with advertising with AdQuick now!

AdQuick simplifies the out-of-home (OOH) advertising process by combining technology, expertise, and data, providing efficient and seamless ad buying experiences. With access to over 1,400 premium OOH media owners, faster execution of OOH buys, and unprecedented measurability of campaigns, advertisers can effectively reach their target audience in Memphis and beyond. Don't miss out on the opportunity to elevate your advertising strategy and achieve your campaign goals. Sign up with AdQuick today and unlock the full potential of OOH advertising.