Billboards in Knoxville

*All metrics are based on a 4-week advertising campaign

In the vibrant city of Knoxville, nestled in the foothills of the Great Smoky Mountains, outdoor advertising finds a unique and engaging platform. Known for its rich history, lively arts scene, and diverse neighborhoods, Knoxville provides advertisers with a dynamic backdrop to connect their messages with the community. Billboards in Knoxville not only promote products but also foster connections between brands, individuals, and the city's distinctive culture, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

With 948 billboards in Knoxville, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Here are four key aspects to keep in mind:

• Location: Consider demographics, traffic count, visibility, land use type, proximity, and intent when choosing a billboard location. For example, a billboard targeting young professionals might be placed near a business district with high traffic counts.
• Size: Billboards come in different sizes, such as bulletins, posters, and junior posters. Choose the size that best suits your target audience and campaign goals. For instance, a bulletin along a highway would be ideal for reaching drivers and commuters, while a junior poster in an urban neighborhood would target a specific local demographic.
• Duration: There is no specific rule for how long a billboard should be up, as it depends on your marketing campaign goals and budget. However, most billboard advertisements stay up for at least four weeks, with some campaigns lasting several months.
• Type: There are various types of billboards, including spectaculars, digital billboards, and wallscapes. Choose the type that best aligns with your campaign objectives and target audience. For example, a digital billboard might be suitable for a tech-savvy audience, while a wallscape could create a unique visual impact in an urban setting.

Billboards price breakdown

Billboard pricing in Knoxville varies, offering options for different budgets and campaign goals:

• Average Price: The average price for a billboard in Knoxville is $1,955.41, providing a general idea of the typical cost for advertisers.
• Median Price: With a median price of $1,200, this value represents the middle point in the range of billboard prices, offering a more accurate reflection of the market.
• Lowest Price: The lowest price for a billboard in Knoxville is $0, indicating that there may be opportunities for advertisers to secure cost-effective deals or even free advertising space in certain situations.

Billboards Impression and CPM Metrics

In Knoxville, the impressions and CPM metrics for billboards provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: With a total of 808,122,000 impressions, Knoxville's billboards have a significant reach and impact on the audience.
• Average Impressions: The average number of impressions per billboard in Knoxville is 903,940, showcasing the potential for individual billboards to effectively reach a large audience.
• Median Impressions: The median number of impressions for Knoxville billboards is 472,644, offering a more accurate representation of the typical reach for a billboard in the city.
• Average CPM: The average CPM (Cost Per Thousand Impressions) for Knoxville billboards is $7.97, indicating the cost-efficiency of outdoor advertising in the area.
• Median CPM: With a median CPM of $2.56, this value represents a more accurate reflection of the cost per thousand impressions for billboards in Knoxville, further highlighting the affordability of outdoor advertising in the city.

Some of the top billboard providers in Knoxville

Here are the top billboard providers in Knoxville:

• Digital Outdoor Advertising is a resource businesses and individuals turn to for unique content and local expertise.
• Lamar Advertising is a company that specializes in billboard, digital, transit, and airport advertising.

Other formats for advertising in Knoxville

A closer look at the data reveals the depth and breadth of the other opportunities available in Knoxville:

• Digital Billboards: In Knoxville, digital billboards receive 15,560 impressions with an average CPM of $14.82. This modern and eye-catching medium allows for dynamic content and real-time updates, making it an attractive option for advertisers.
• Wheat Pastings: With 6,800,000 impressions and an average CPM of $6.62, wheat pastings offer a creative and cost-effective way to reach a wide audience in Knoxville's urban areas.
• Retail Venues: Retail venues in Knoxville generate 31,032 impressions and have an average CPM of $23.09. These high-traffic locations provide advertisers with the opportunity to engage with consumers in a targeted and relevant environment.
• Transit: Transit advertising in Knoxville garners 6,000,000 impressions with an average CPM of $5.03. This medium allows advertisers to reach a captive audience of daily commuters and travelers, making it an effective choice for local and regional campaigns.
• Everything Else: Other advertising opportunities in Knoxville, such as alternative outdoor formats, receive 1,107,000 impressions and have an average CPM of $8.48. These diverse options allow advertisers to explore unique and innovative ways to connect with their target audience.

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