Billboards in Omaha

*All metrics are based on a 4-week advertising campaign

In the bustling heart of the Midwest, Omaha stands out as a lively urban hub and a prime location for outdoor advertising. Renowned for its thriving arts scene, vibrant neighborhoods, and rich cultural landmarks, Omaha provides a unique opportunity for advertisers to integrate their messages into the daily lives of its residents. Outdoor advertising in Omaha goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

With 994 billboards to choose from, selecting the perfect one for your advertising campaign can be a daunting task. However, considering these key factors can help you make an informed decision:

• Location and demographics: Choose a billboard location that targets your desired audience based on factors such as age, gender, education, and income level. For example, if your target demographic is college-educated adults with above-average incomes, placing your billboard along a busy interstate frequented by commuters might be a good choice.
• Visibility and traffic count: Opt for a billboard with high visibility and traffic count to maximize exposure. A billboard placed along a busy intersection or highway will likely reach a larger audience than one in a less-traveled area.
• Size and format: Consider the standard sizes of billboards, such as bulletins, posters, and junior posters, as well as other formats like digital billboards, wallscapes, and spectaculars. Each type has its advantages and is suited for different target audiences and locations.
• Duration and cost: Determine the optimal duration for your billboard advertisement based on your campaign goals and budget. Keep in mind that billboard advertising is generally more cost-effective than other forms of advertising, making it an attractive option for businesses of all sizes.

Billboards price breakdown

Billboard pricing in Omaha varies depending on factors such as location, size, and duration, with the following price points providing a general overview:

• Average Price: The average price for a billboard in Omaha is approximately $3,067.61, reflecting a range of options suitable for various budgets and campaign goals.
• Median Price: With a median price of $2,100, this value represents the middle ground in terms of billboard pricing, offering a balance between affordability and visibility for advertisers.
• Lowest Price: The lowest price for a billboard in Omaha is $0, indicating that there may be opportunities for businesses to take advantage of free or heavily discounted advertising spaces in certain circumstances.

Billboards Impression and CPM Metrics

In Omaha, the impressions and CPM metrics for outdoor advertising showcase the potential reach and cost-effectiveness of billboard campaigns in the city:

• Total Impressions: With a total of 628,099,000 impressions, Omaha's outdoor advertising market offers significant exposure for advertisers.
• Average Impressions: The average number of impressions per billboard in Omaha is approximately 669,000, indicating a substantial audience for each ad placement.
• Median Impressions: The median number of impressions for billboards in Omaha is 384,000, reflecting a balanced distribution of ad visibility across the city.
• Average CPM: At an average CPM of $12.72, Omaha's outdoor advertising market provides a cost-effective option for reaching a large audience.
• Median CPM: With a median CPM of $3.85, advertisers can find even more affordable options for billboard placements in Omaha.

Some of the top billboard providers in Omaha

Here is one of the top providers in the area:

• Lamar Advertising is a prominent provider of billboard advertising in Omaha, with an extensive inventory of billboards and digital displays to cater to various advertising needs.

Other formats for advertising in Omaha

A closer look at the data reveals the depth and breadth of the other opportunities available in Omaha:

• Digital Billboards: In Omaha, digital billboards receive 50,000 impressions with an average CPM of $11.49. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: With 122,000 impressions and an average CPM of $0.20, street furniture advertising in Omaha offers an affordable and targeted way to reach pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in Omaha generate 99,000 impressions and have an average CPM of $1.43. This creative and versatile form of advertising allows for unique designs and placements, capturing the attention of passersby.
• Airport: Airport advertising in Omaha garners 38,000 impressions. With a captive audience of travelers, airport ads provide an opportunity to reach a diverse and affluent demographic in Omaha's Eppley Airfield.
• Retail Venues: Retail venue advertising in Omaha receives 50,000 impressions with an average CPM of $11.65. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit: Transit advertising in Omaha generates 2,691,000 impressions and has an average CPM of $11.58. This highly visible medium reaches commuters and travelers, making it an effective way to build brand awareness and reach a wide audience.
• Everything Else: Other advertising opportunities in Omaha accumulate 646,000 impressions with an average CPM of $68.32. These diverse options provide advertisers with unique ways to reach their target audience and stand out in the competitive advertising landscape.

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