Static Billboards in Salinas

*All metrics are based on a 4-week advertising campaign

Salinas, a thriving agricultural hub, boasts a rich cultural heritage and diverse population, making it an ideal location for outdoor advertising. With its scenic landscapes, world-renowned wineries, and strong local economy, Salinas offers advertisers a unique opportunity to engage with a wide range of audiences. Outdoor advertising in Salinas not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful and memorable experiences for all who encounter them.

What to look for when picking static billboards

With 42 being the answer to life, the universe, and everything, it's essential to consider various factors when picking billboards to advertise on. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard location aligns with your target audience's age, gender, education, and income level. For example, a billboard along a busy interstate can reach college-educated adults with above-average incomes.
• Traffic Count: High traffic areas, such as congested interstates or busy intersections, provide a captive audience that is more likely to notice the billboard. However, consider the cost of advertising in these areas as well.
• Visibility: Opt for billboards with proper alignment, height, and placement to ensure maximum visibility. Billboards should be clearly aligned to face traffic and placed at a readable height within the driver's frame of vision.
• Land Use Type: Consider the type of land use surrounding the billboard location, whether residential, commercial, or industrial, as it will determine the audience that views the advertisement. Commercial areas may attract a mix of employees and customers, while residential areas are limited to the people who live there.

Static Billboards price breakdown

In Salinas, billboard pricing varies depending on factors such as location, visibility, and traffic count, with the following price data points:

• Average Price: The average price for a billboard in Salinas is $6,132.14, which takes into account a wide range of billboard options and locations.
• Median Price: With a median price of $3,562.50, this value represents the middle point in the range of billboard prices, offering a more balanced perspective on the cost of advertising in Salinas.
• Lowest Price: For advertisers on a tight budget, the lowest price available for a billboard in Salinas is $250, providing an affordable option for reaching potential customers.

Static Billboards Impressions and CPM Metrics

Impressions and CPM metrics are crucial in understanding the reach and cost-effectiveness of outdoor advertising in Salinas, with the following key data points:

• Total Impressions: Salinas billboards generated a total of 84,198,000 impressions during the 4-week campaign period.
• Average Impressions: On average, each billboard in Salinas received 2,004,000 impressions during the campaign.
• Median Impressions: The median number of impressions for billboards in Salinas was 158,000, representing the middle point in the range of impressions.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Salinas was $22.15, indicating the cost-effectiveness of outdoor advertising in the area.
• Median CPM: With a median CPM of $3.13, this value offers a more balanced perspective on the cost per thousand impressions in Salinas.

Some of the top static billboard providers in Salinas

Here are the top providers for outdoor advertising in Salinas:

• Adkom is a company that specializes in out-of-home advertising, offering a national network and simplified approach to out-of-home media campaigns.
• ATM.TV at 7-Eleven is a nationwide provider of Digital-Out-Of-Home (DOOH) HD advertising, offering targeted, high-definition digital images to over 50% of American consumers at 7-Eleven stores.
• Gas Station TV is a data-driven, national video network that delivers moments that matter and provides more than 2 billion moments of attention and action.
• Indoor Media offers in-store advertising and marketing services, including register tape coupons, grocery cart advertising, and digital display ads.

Other formats for advertising in Salinas

A closer look at the data reveals the depth and breadth of the other opportunities available in Salinas:

• Digital Billboards: In Salinas, digital billboards receive over 25,000 impressions with an average CPM of $14.76. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Salinas generate over 40,000 impressions with an average CPM of $17.60. These venues provide a targeted audience of shoppers, making them an effective choice for reaching consumers in a buying mindset.
• Transit: Transit advertising in Salinas garners over 8,000,000 impressions with an average CPM of $2.85. This form of advertising reaches a captive audience of commuters, providing a cost-effective way to engage with potential customers on the go.

Get started with advertising with AdQuick now!

Outdoor advertising in Salinas offers a unique opportunity to engage with diverse audiences and create memorable experiences. By considering factors such as demographics, traffic count, and visibility, advertisers can maximize the impact of their campaigns. With a variety of providers and formats available, there's no shortage of options to suit any budget or objective. AdQuick, a platform specializing in billboards and out-of-home advertising, streamlines the ad buying process, provides access to over 1,600 premium OOH media owners, and offers fast campaign execution and measurability. Don't miss out on the benefits of this powerful advertising medium – sign up for AdQuick today and make a big impression with your next outdoor campaign.