Static Billboards in Yuma

*All metrics are based on a 4-week advertising campaign

Yuma, a thriving desert city, presents a unique opportunity for outdoor advertising. Known for its sunny weather, agricultural abundance, and rich history, Yuma offers advertisers a diverse audience to engage with. Outdoor advertising in Yuma not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each person who encounters them.

What to look for when picking static billboards

With 143 different factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects to ensure a successful campaign. Some key factors to consider include:

• Location: Choose a billboard location that targets your desired demographics and has high traffic counts for maximum exposure. For example, placing a billboard along a busy interstate targeting college-educated adults with above-average incomes.
• Visibility: Ensure the billboard is clearly aligned to face traffic, placed at a readable height within the driver's frame of vision, and free from obstructions. This will make it hard to ignore and increase its impact.
• Type and Size: Select the appropriate type (traditional, digital, or wallscapes) and size (bulletin, poster, or junior poster) of the billboard based on your campaign goals, budget, and target audience. For instance, digital billboards offer dynamic messages and can be shared by multiple advertisers.
• Duration: Determine the optimal duration for your billboard advertisement based on your marketing campaign goals and budget. Generally, billboard advertisements stay up for at least four weeks, but most campaigns last several months.

Static Billboards price breakdown

In Yuma, the pricing of billboards varies depending on factors such as location, visibility, and size, with the following price data points:

• Average Price: The average price for a billboard in Yuma is approximately $3,119.76, reflecting a range of options for advertisers to choose from.
• Median Price: With a median price of $962.50, this value represents the middle point in the distribution of billboard prices in the area.
• Lowest Price: The most affordable billboards in Yuma can be found at a starting price of $250, offering budget-friendly options for smaller businesses or campaigns.

Static Billboards Impressions and CPM Metrics

Outdoor advertising in Yuma offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:

• Total Impressions: Yuma's outdoor advertising generates a total of 130,437,000 impressions, showcasing its potential for widespread reach.
• Average Impressions: On average, a billboard in Yuma receives 1,304,000 impressions, offering a substantial audience for advertisers.
• Median Impressions: The median number of impressions for a billboard in Yuma is 530,000, indicating a variety of options for different campaign sizes and goals.
• Average CPM: The average cost per thousand impressions (CPM) in Yuma is $5.08, providing a cost-effective solution for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $2.14, Yuma offers a range of pricing options to accommodate various advertising budgets and campaign objectives.

Some of the top static billboard providers in Yuma

Top billboard providers in Yuma include:

• Lamar Advertising is a leading provider of outdoor advertising services, offering free design services, dedicated support, and nationwide coverage.

Other formats for advertising in Yuma

A closer look at the data reveals the depth and breadth of the other opportunities available in Yuma:

• Digital Billboards: In Yuma, digital billboards receive 40,215,000 impressions with an average CPM of $11.81. This modern and dynamic medium allows for flexible messaging and multiple advertisers, making it an attractive option for outdoor advertising campaigns.
• Retail Venues: Retail venues in Yuma generate 46,208,000 impressions and have an average CPM of $12.90. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Yuma garners 8,000,000 impressions with an average CPM of $2.57. This cost-effective medium allows advertisers to reach a captive audience of daily commuters, making it an ideal choice for local and regional campaigns.
• Everything Else: Other advertising opportunities in Yuma, such as hand-painted murals and alternative outdoor formats, collectively receive 1,160,017,000 impressions and have an average CPM of $6.05. These unique and creative options provide advertisers with additional ways to connect with their target audience and stand out from the competition.

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