Static Billboards in Savannah

*All metrics are based on a 4-week advertising campaign

In the charming coastal city of Savannah, outdoor advertising finds a perfect home amidst its historic architecture, lush greenery, and bustling tourism industry. As a cultural hub with a diverse population, Savannah provides advertisers with a unique opportunity to engage audiences in a captivating environment. Outdoor advertising in Savannah not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every visitor and local alike.

What to look for when picking static billboards

With 537 billboards to choose from in Savannah, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in an area with high traffic count and visibility, targeting the right demographics. For example, a billboard along a busy interstate targeting college-educated adults with above-average incomes would be a good choice.
• Visibility: The size and placement of the billboard should be eye-catching and hard to ignore, maximizing exposure for minimal effort. Digital billboards, for instance, offer dynamic messages and can reach a massive audience while being unavoidable.
• Duration: The length of time a billboard should be up depends on the marketing campaign goals and budget. A junior poster billboard in an urban neighborhood or alongside a smaller road can effectively target a local audience for a shorter duration.
• Cost-effectiveness: Choose a billboard that provides more impressions per dollar compared to other advertising mediums. Posters, for example, offer eleven times more impressions per dollar than newspapers, eight times more than television ads, and four times more than radio ads.

Static Billboards price breakdown

Billboard pricing in Savannah varies, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Savannah is $2,707.64, providing a range of options for advertisers to choose from.
• Median Price: With a median price of $1,500, advertisers can find billboards that cater to their budget while still reaching their target audience.
• Lowest Price: The lowest price for a billboard in Savannah is $0, offering an opportunity for advertisers to take advantage of cost-effective advertising solutions.

Static Billboards Impressions and CPM Metrics

Impressions and CPM metrics in Savannah showcase the effectiveness of outdoor advertising in reaching a wide audience:

• Total Impressions: Savannah's outdoor advertising generates approximately 368,648,000 impressions, highlighting its extensive reach.
• Average Impressions: On average, a billboard in Savannah receives about 768,000 impressions, demonstrating its ability to capture the attention of passersby.
• Median Impressions: The median number of impressions for a billboard in Savannah is 423,000, indicating a consistent level of exposure across various locations.
• Average CPM: The average cost per thousand impressions (CPM) in Savannah is $6.21, showcasing the cost-effectiveness of outdoor advertising in the city.
• Median CPM: With a median CPM of $4.03, advertisers can find affordable options to reach their target audience in Savannah.

Some of the top static billboard providers in Savannah

Here are the top outdoor advertising providers in Savannah:

• Adkom simplifies the out-of-home media buying process for brands and agencies by unifying the fragmented media landscape through a single network.
• Lamar Advertising is an outdoor advertising company offering free design services, dedicated support, and nationwide coverage for businesses to tell their stories through billboards, digital displays, and other outdoor advertising formats.
• Digital Outdoor Advertising is a one-stop shop for out-of-home advertising solutions across the United States, connecting ad agencies to the right locations in the right markets.
• Adams Outdoor Advertising is a company specializing in outdoor advertising through billboards, digital, and online platforms, focusing on the power of big data and the effectiveness of combining outdoor and online advertising.
• Integration Media is a company specializing in outdoor advertising solutions.

Other formats for advertising in Savannah

A closer look at the data reveals the depth and breadth of the other opportunities available in Savannah:

• Digital Billboards: In Savannah, digital billboards receive approximately 50,000 impressions with an average CPM of $14.42. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Savannah garners around 155,000 impressions and has an average CPM of $27.10. This versatile advertising format includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to reach pedestrians and commuters.
• Retail Venues: Advertising in retail venues in Savannah generates about 40,215 impressions with an average CPM of $17.60. This targeted approach allows advertisers to reach consumers in shopping centers, malls, and other retail spaces, increasing the likelihood of purchase.
• Transit: Transit advertising in Savannah boasts approximately 6,000,000 impressions and an average CPM of $7.79. This format includes ads on buses, trains, and transit stations, effectively reaching daily commuters and tourists navigating the city.
• Everything Else: Other advertising opportunities in Savannah, such as murals and hand-painted signs, accumulate around 1,107,000 impressions with an average CPM of $6.32. These unique and creative formats allow advertisers to stand out and make a lasting impression on their audience.

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