Static Billboards in Dunwoody

*All metrics are based on a 4-week advertising campaign

Located in the vibrant Atlanta metropolitan area, Dunwoody boasts a thriving business environment and a diverse population, making it an ideal location for outdoor advertising. With its bustling shopping centers, picturesque parks, and strong community spirit, advertisers can seamlessly integrate their messages into the daily lives of residents and visitors alike. Outdoor advertising in Dunwoody not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with everyone who passes by.

Static Billboards in Dunwoody

\*All metrics are based on a 4-week advertising campaign

As a lively suburban hub, Dunwoody, Georgia presents a unique opportunity for outdoor advertising. With its bustling shopping districts, scenic parks, and diverse neighborhoods, this city offers advertisers a chance to seamlessly blend their messages into the daily lives of residents and visitors. Outdoor advertising in Dunwoody goes beyond product promotion, fostering connections between communities, brands, and individuals, and creating powerful narratives that resonate with passersby.

What to look for when picking static billboards

With 86% of people remembering billboard ads they've seen, it's crucial to consider several factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard location with high traffic counts and demographics that align with your target audience. For example, placing a billboard near a college campus if targeting young adults.
• Visibility: Ensure the billboard is clearly visible, with proper alignment and height, and free from obstructions. A billboard facing traffic and placed at a readable height is more likely to capture attention.
• Type and Size: Select the appropriate type and size of billboard for your campaign goals. For instance, a large bulletin billboard is suitable for targeting drivers and commuters, while a smaller junior poster may be more effective in urban neighborhoods.
• Duration: Consider the length of your campaign and budget when deciding how long your billboard should be up. Generally, billboard advertisements stay up for at least four weeks, but most campaigns last several months.

Static Billboards price breakdown

In Dunwoody, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Dunwoody is approximately $2,166.95, reflecting a range of options for advertisers to choose from.
• Median Price: With a median price of $2,140, this value represents the middle point in the distribution of billboard prices, offering a balanced option for advertisers.
• Lowest Price: The lowest price for a billboard in Dunwoody is $210, providing an affordable option for smaller businesses or those with limited budgets.

Static Billboards Impressions and CPM Metrics

Outdoor advertising in Dunwoody offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:

• Total Impressions: Dunwoody's outdoor advertising generates approximately 99,594,000 total impressions, showcasing its potential reach.
• Average Impressions: On average, a billboard in Dunwoody receives about 1,158,000 impressions, indicating consistent visibility for advertisements.
• Median Impressions: With a median of 547,000 impressions, this value represents the middle point in the distribution of impressions, offering a balanced option for advertisers.
• Average CPM: The average cost per thousand impressions (CPM) in Dunwoody is $9.99, reflecting a range of options for advertisers to choose from.
• Median CPM: With a median CPM of $1.98, this value represents the middle point in the distribution of CPM, offering a cost-effective option for advertisers.

Some of the top static billboard providers in Dunwoody

Here are some of the top billboard providers in Dunwoody:

• Lamar Advertising is a leading provider of outdoor advertising services, offering free design services, dedicated support, and nationwide coverage.

Other formats for advertising in Dunwoody

A closer look at the data reveals the depth and breadth of the other opportunities available in Dunwoody:

• Digital Billboards: In Dunwoody, digital billboards receive approximately 20,000 impressions with an average CPM of $49.48. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Dunwoody garners around 89,000 impressions and has an average CPM of $117.78. This versatile advertising option integrates seamlessly into the urban landscape, providing exposure in high foot traffic areas.
• Retail Venues: Retail venues in Dunwoody generate about 113,000 impressions with an average CPM of $7.62. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of engagement and conversion.
• Everything Else: Other advertising opportunities in Dunwoody, such as alternative formats and placements, collectively receive around 80,000 impressions and have an average CPM of $51.56. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns.

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