Billboards in Clearwater
*All metrics are based on a 4-week advertising campaign
In the heart of the Sunshine State, Clearwater emerges as a vibrant coastal city, perfect for outdoor advertising. Known for its stunning beaches, lively downtown, and diverse neighborhoods, Clearwater offers a unique platform for advertisers to seamlessly integrate their messages into the daily lives of residents and tourists alike. Outdoor advertising in Clearwater goes beyond selling products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.
What to look for when picking billboards
With 146 different factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects to ensure a successful campaign. Some key factors to consider include:
- Location: Choose a billboard location that targets your desired demographics and has high traffic counts for maximum exposure. For example, placing a billboard near a college campus to target young adults.
- Visibility: Ensure the billboard is easily visible and not obstructed by trees, buildings, or other distractions. A billboard along a busy highway with clear sightlines is a good example.
- Size: Select the appropriate size of the billboard based on your target audience and location. For example, a large bulletin billboard along a highway for long-distance travelers or a smaller junior poster in an urban neighborhood for local audiences.
- Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Digital billboards offer dynamic messaging and frequent changes, while wallscapes can beautify urban areas and create a lasting impression.
Billboards price breakdown
Billboard pricing in Clearwater varies depending on factors such as location, size, and type, with the following price points:
- Average Price: The average price for a billboard in Clearwater is $2,146.83, which takes into account a wide range of billboard options and locations.
- Median Price: The median price for a billboard in Clearwater is $750, representing the middle point in the pricing spectrum.
- Lowest Price: The lowest price for a billboard in Clearwater is $100, typically for smaller or less visible options.
Billboards Impression and CPM Metrics
Impressions and CPM metrics in Clearwater provide valuable insights into the effectiveness of outdoor advertising campaigns in the area:
- Total Impressions: Clearwater's outdoor advertising campaigns generate a total of 242,399,000 impressions, showcasing the vast reach of billboards in the city.
- Average Impressions: On average, a billboard in Clearwater receives 1,707,000 impressions, indicating a strong potential for audience engagement.
- Median Impressions: The median number of impressions for a billboard in Clearwater is 276,000, representing a typical campaign's performance.
- Average CPM: The average cost per thousand impressions (CPM) in Clearwater is $5.24, offering advertisers a cost-effective way to reach their target audience.
- Median CPM: The median CPM in Clearwater is $2.50, highlighting the affordability of outdoor advertising in the city.
Some of the top billboard providers in Clearwater
Here are the top billboard providers in Clearwater:
- Outfront is a leading provider of outdoor advertising services and marketing solutions, offering a wide range of billboard options and locations.
- Clear Channel offers advertising opportunities in over 65 markets and 55+ commercial airports nationwide, providing innovative advertising and location-based targeting solutions.
- Insite Street Media specializes in transit shelters, benches, and buses, serving markets such as New York Metro, Tampa/St. Pete, Atlanta Metro, Miami Metro, Los Angeles Metro, and Washington DC Metro.
- Terraboost Media LLC reaches 280 million consumers daily through their Supermarket Network, Pharmacy, Fitness, Airport Network, and Mall Network, offering exclusive solutions for different industries.
- Becker Boards provides outdoor digital, static, and wallscape billboard advertising in Phoenix, Arizona, San Francisco, California, Miami, Fort Lauderdale, Orlando, Florida, and Chicago, Illinois.
Other formats for advertising in Clearwater
A closer look at the data reveals the depth and breadth of the other opportunities available in Clearwater:
- Digital Billboards: In Clearwater, digital billboards receive 45,000 impressions with an average CPM of $45.30. This dynamic medium allows for frequent message changes and real-time updates, making it a popular choice for advertisers.
- Street Furniture: Street furniture in Clearwater garners 179,000 impressions and has an average CPM of $5.39. This advertising type includes transit shelters, benches, and kiosks, providing ample opportunities for localized targeting.
- Wallscapes: Wallscapes in Clearwater offer a unique and eye-catching advertising option, though specific impression and CPM data is not available.
- Airport: Advertising in Clearwater's airports presents a valuable opportunity to reach a captive audience of travelers, but specific impression and CPM data is not available.
- Retail Venues: Retail venues in Clearwater generate 50,000 impressions with an average CPM of $38.81. This advertising type targets consumers in shopping centers and malls, capturing their attention during purchasing decisions.
- Transit: Transit advertising in Clearwater receives 6,000,000 impressions and has an average CPM of $4.12. This includes advertising on buses, trains, and other public transportation, reaching a diverse audience of daily commuters.
- Everything Else: Other advertising options in Clearwater generate 748,000 impressions with an average CPM of $10.24, showcasing the variety of opportunities available for advertisers in the city.
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