Static Billboards in St. Petersburg

*All metrics are based on a 4-week advertising campaign

In the vibrant coastal city of St. Petersburg, outdoor advertising takes center stage. With its stunning waterfront, bustling downtown, and thriving arts scene, St. Petersburg provides a unique backdrop for advertisers to engage with diverse audiences. Outdoor advertising in this city not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking static billboards

With 213 billboards to choose from in St. Petersburg, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in an area with high traffic and visibility, targeting the desired demographic. For example, a billboard near a college campus would be ideal for targeting young adults.
• Size: Choose the appropriate size for your campaign, whether it's a large bulletin for maximum impact along highways or a smaller junior poster for urban neighborhoods.
• Duration: Consider the length of your campaign, as most billboards are up for at least four weeks, but longer campaigns may be more effective in building brand awareness.
• Cost-effectiveness: Weigh the benefits of billboard advertising against other forms of advertising, keeping in mind that billboards can be a more affordable and impactful option.

By carefully considering these factors, you can select the ideal billboard to effectively reach your target audience and achieve your advertising goals.

Static Billboards price breakdown

Billboard pricing in St. Petersburg varies, offering options for different budgets:

• Average Price: The average price for a billboard in St. Petersburg is $2,520.73, providing a general idea of the typical cost for advertisers.
• Median Price: With a median price of $250, this figure represents the middle ground, offering a more affordable option for smaller businesses or campaigns.
• Lowest Price: The lowest price for a billboard in St. Petersburg is $0, showcasing the potential for cost-effective advertising opportunities in the city.

Static Billboards Impressions and CPM Metrics

Impressions and CPM metrics in St. Petersburg showcase the reach and cost-effectiveness of outdoor advertising in the city:

• Total Impressions: With 126,510,000 impressions, outdoor advertising in St. Petersburg has a significant impact on the audience.
• Average Impressions: At 727,000 average impressions, each billboard has the potential to reach a substantial number of people.
• Median Impressions: The median impressions of 102,500 indicate that there are billboards with varying levels of visibility and reach.
• Average CPM: The average CPM in St. Petersburg is $10.28, demonstrating the cost-effectiveness of billboard advertising in the city.
• Median CPM: With a median CPM of $2.78, advertisers can find even more affordable options for their campaigns.

Some of the top static billboard providers in St. Petersburg

Top billboard providers in St. Petersburg include:

• Adkom simplifies the out-of-home media buying process for brands and agencies, providing access to exclusive inventory and streamlining planning and vendor management.
• Terraboost Media is an advertising company that engages consumers in their everyday lives through wellness billboards and kiosks in partnership with trusted, nationally recognized retailers.
• Outfront Media leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising.
• Mesmerize is a leader in patient education at the point of care, offering highly targeted media strategies through their national network of point of care, transit, and place-based out-of-home advertising.
• Clear Channel Outdoor is a leading out-of-home advertising company that offers innovative advertising solutions to help businesses reach their target audience and drive measurable results.

Other formats for advertising in St. Petersburg

A closer look at the data reveals the depth and breadth of the other opportunities available in St. Petersburg:

• Digital Billboards: In St. Petersburg, digital billboards receive 28,000 impressions with an average CPM of $39.84. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: With 195,000 impressions and an average CPM of $3.65, street furniture advertising in St. Petersburg offers a cost-effective way to reach pedestrians and motorists in high-traffic areas, such as bus stops and shopping districts.
• Wheat Pastings: Wheat pastings in St. Petersburg generate 4,050,000 impressions at an average CPM of $1.00. This creative and engaging form of advertising allows brands to make a bold statement in urban environments, capturing the attention of passersby.
• Retail Venues: Advertising in retail venues in St. Petersburg garners 23,000 impressions with an average CPM of $36.69. This targeted approach enables advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit: Transit advertising in St. Petersburg achieves 2,800,000 impressions and an average CPM of $4.01. This form of advertising effectively reaches commuters and travelers, providing repeated exposure to a captive audience.
• Everything Else: Other advertising opportunities in St. Petersburg, such as alternative out-of-home formats, accumulate 461,000 impressions with an average CPM of $5.80. These diverse options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.

Get started with advertising with AdQuick now!

St. Petersburg offers a diverse range of outdoor advertising opportunities, from billboards to street furniture and transit ads. By leveraging the power of AdQuick, advertisers can easily connect with over 1,600 premium out-of-home media owners, simplifying the planning, buying, and measuring process for outdoor advertising campaigns. With faster execution, the ability to launch campaigns in as little as 48 hours, and unprecedented measurability, AdQuick empowers advertisers to make the most of St. Petersburg's vibrant outdoor advertising landscape. Don't miss out on the benefits of this innovative platform – sign up for AdQuick today!