Static Billboards in St. Peters

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, St. Peters emerges as a thriving suburban oasis, offering a unique blend of small-town charm and big-city amenities. Known for its top-rated schools, beautiful parks, and bustling shopping centers, St. Peters provides a prime platform for advertisers to engage with a diverse and growing population. Outdoor advertising in St. Peters not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking static billboards

With over 90% of Americans exposed to outdoor advertising each month, selecting the right billboard for your campaign is crucial for success. Here are four key factors to consider when picking billboards to advertise on:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, and income level. For example, a billboard near a college campus may be ideal for targeting young adults.
• Visibility: Choose a billboard with optimal alignment, height, and placement to maximize visibility and attract as many eyes as possible. A billboard facing oncoming traffic and placed at a readable height is more likely to be noticed.
• Location: Consider the land use type surrounding the billboard, such as residential, commercial, or industrial areas, to determine the audience that will view your advertisement. A billboard in a commercial area may attract both employees and customers.
• Duration: Decide on the appropriate length of time to keep the billboard up based on your campaign goals and budget. A branding campaign may require a longer duration, while an event promotion may only need a month of exposure.

Static Billboards price breakdown

Billboard pricing in St. Peters varies, offering options for different budgets:

• Average Price: The average price for a billboard in St. Peters is $3,372.33, providing a good indication of the typical cost for advertisers.
• Median Price: With a median price of $2,700, this value represents the middle ground in billboard pricing, offering a balanced option for advertisers.
• Lowest Price: For those on a tight budget, the lowest price available for a billboard in St. Peters is $250, making outdoor advertising accessible to a wider range of businesses.

Static Billboards Impressions and CPM Metrics

Impressions and CPM metrics play a significant role in understanding the reach and cost-effectiveness of outdoor advertising in St. Peters:

• Total Impressions: The total number of impressions for a 4-week campaign in St. Peters is approximately 102,484,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in St. Peters generates around 1,151,000 impressions during a 4-week campaign, indicating consistent exposure to potential customers.
• Median Impressions: The median number of impressions for a billboard in St. Peters is 778,000, representing a balanced view of the typical reach for outdoor advertising in the region.
• Average CPM: The average cost per thousand impressions (CPM) in St. Peters is $11.96, providing a benchmark for advertisers to gauge the cost-effectiveness of their campaigns.
• Median CPM: With a median CPM of $2.50, this value offers a more balanced perspective on the cost per thousand impressions, allowing advertisers to make informed decisions about their outdoor advertising investments.

Some of the top static billboard providers in St. Peters

Here are some of the top billboard providers in St. Peters:

• DDI Media is the leading provider of billboard and digital media advertising in the Greater St. Louis metropolitan area, including St. Peters in St. Charles County.

Other formats for advertising in St. Peters

A closer look at the data reveals the depth and breadth of the other opportunities available in St. Peters:

• Digital Billboards: In St. Peters, digital billboards generate around 50,000 impressions with an average CPM of $8.96. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Retail Venues: Retail venues in St. Peters garner approximately 50,000 impressions and have an average CPM of $13.98. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in St. Peters, such as hand-painted murals and static billboards, collectively generate around 610,000 impressions with an average CPM of $5.64. These diverse options allow advertisers to tailor their campaigns to specific audiences and objectives, ensuring maximum impact and reach.

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As you explore the potential of outdoor advertising in St. Peters, consider leveraging the power of AdQuick, a platform specializing in billboards and out-of-home advertising. With access to over 1,600 premium OOH media owners, AdQuick combines technology, expertise, and data to enable efficient ad buying and seamless campaign execution. By signing up, you'll unlock immediate access to premium media owners, the ability to execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and experience unprecedented measurability. Don't miss out on the opportunity to elevate your advertising game – Get Started with AdQuick today!