Static Billboards in St. Louis

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, St. Louis stands out as a thriving urban hub and a prime location for outdoor advertising. Known for its iconic Gateway Arch, rich cultural history, and diverse neighborhoods, this city offers a unique opportunity for advertisers to integrate their messages into the daily lives of its residents. Outdoor advertising in St. Louis goes beyond product promotion; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking static billboards

With over 860 billboards in St. Louis, selecting the right one for your advertising campaign can be a daunting task. Here are four key factors to consider when picking the perfect billboard:

• Location: Choose a billboard in an area with high traffic count and visibility, targeting the desired demographics. For example, a billboard along a busy interstate targeting college-educated adults with above-average incomes.
• Type and Size: Consider the type of billboard (traditional, digital, or wallscape) and its size (bulletin, poster, or junior poster) to ensure it aligns with your campaign goals and budget.
• Duration: Determine the optimal duration for your billboard advertisement, keeping in mind that most campaigns last at least four weeks, but can extend to several months depending on your goals and budget.
• Cost-effectiveness: Evaluate the cost of billboard advertising compared to other forms of advertising, and consider incorporating new technology, such as digital billboards, for dynamic messaging and increased audience reach.

By carefully considering these factors, you can select a billboard that effectively communicates your message and maximizes your advertising investment.

Static Billboards price breakdown

Billboard pricing in St. Louis varies significantly, with options available for a range of budgets:

• Average Price: The average price for a billboard in St. Louis is $5,065.83, offering a wide selection of locations and sizes to choose from.
• Median Price: With a median price of $1,955, advertisers can find affordable options that still provide excellent visibility and reach.
• Lowest Price: Starting at $0, some billboards in St. Louis may be available for free or at a significantly reduced cost, depending on factors such as location and duration.

Static Billboards Impressions and CPM Metrics

St. Louis offers a diverse range of impressions and CPM metrics for advertisers, providing ample opportunities to reach their target audience:

• Total Impressions: The city boasts a total of 1,313,972,000 impressions, showcasing the vast reach of outdoor advertising in St. Louis.
• Average Impressions: On average, a billboard in St. Louis generates 1,612,236 impressions, ensuring a broad audience for your campaign.
• Median Impressions: With a median of 1,319,107 impressions, advertisers can expect a consistent level of exposure across various billboard locations.
• Average CPM: The average cost per thousand impressions in St. Louis is $10.16, offering a competitive rate for advertisers seeking to maximize their budget.
• Median CPM: At a median CPM of $2.78, St. Louis provides affordable options for advertisers looking to optimize their return on investment.

Some of the top static billboard providers in St. Louis

Here are the top billboard providers in St. Louis, offering a variety of options for advertisers to choose from:

• Adkom simplifies the out-of-home media buying process by unifying fragmented media landscape through a single network, offering national scale and reach for brands and agencies.
• Lamar Advertising provides outdoor advertising services with free design services, dedicated support, and nationwide coverage, showcasing customizable designs and local office locations.
• Terraboost Media LLC engages consumers in their everyday lives through partnerships with America's most trusted and nationally recognized brand companies, reaching 280 million consumers daily with retailer-endorsed wellness kiosks and cost-efficient advertising.
• Outfront Media is an innovative media company specializing in out-of-home advertising, leveraging the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.

Other formats for advertising in St. Louis

A closer look at the data reveals the depth and breadth of the other opportunities available in St. Louis:

• Digital Billboards: With 50,000 impressions and an average CPM of $12.93, digital billboards offer a modern and flexible approach to outdoor advertising, allowing for real-time updates and dynamic content.
• Street Furniture: Generating 104,510 impressions and an average CPM of $7.51, street furniture advertising integrates seamlessly into the urban landscape, providing a constant presence in high-traffic areas.
• Wheat Pastings: With 1,600,000 impressions and an average CPM of $51.46, wheat pastings offer a creative and eye-catching medium for advertisers looking to make a bold statement in the city.
• Wallscapes: Attracting 258,500 impressions and an average CPM of $98.58, wallscapes transform building facades into large-scale advertisements, creating a memorable and lasting impression on passersby.
• Retail Venues: With 50,000 impressions and an average CPM of $21.06, retail venue advertising capitalizes on the captive audience of shoppers, providing targeted exposure for brands.
• Transit: Generating 3,700,000 impressions and an average CPM of $5.95, transit advertising reaches a diverse audience of commuters, tourists, and residents, making it an effective medium for broad exposure.
• Everything Else: With 1,520,064 impressions and an average CPM of $6.34, St. Louis offers a variety of other advertising opportunities to suit any campaign, from mobile trucks to sports venues and beyond.

Get started with advertising with AdQuick now!

St. Louis offers a diverse range of outdoor advertising opportunities, from billboards to transit ads, providing advertisers with the ability to reach their target audience effectively. By leveraging the power of platforms like AdQuick, advertisers can simplify the process of planning, buying, and measuring their out-of-home campaigns. With access to over 1,600 premium OOH media owners, faster execution, and improved measurability, there's never been a better time to explore the potential of outdoor advertising in St. Louis. Don't miss out on the opportunity to make a lasting impression on your audience – sign up for AdQuick today.