Billboards in West Babylon

*All metrics are based on a 4-week advertising campaign

West Babylon, a thriving suburban community, presents a prime opportunity for outdoor advertising. With its bustling commercial areas, picturesque parks, and diverse population, this Long Island gem offers advertisers a unique stage to engage with audiences. Outdoor advertising in West Babylon not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that leave a lasting impression.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are 77 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on your campaign's success:

• Location: Choose a billboard location that targets your desired demographics, has high traffic counts, and is in an area with a suitable land use type. For example, a billboard near a busy intersection or along a congested interstate can effectively reach a large audience.
• Visibility: Ensure the billboard is clearly visible by considering its alignment, height, and any potential obstructions. A billboard that is well-aligned with traffic and placed at a readable height within the driver's frame of vision will have a greater impact.
• Proximity: For local businesses, placing a billboard close to your business location can encourage impulse purchases and attract nearby customers. For example, a billboard near a freeway exit or close to competitors' stores can be highly effective.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins, posters, or junior posters. Each size targets different audiences and is positioned in various locations. For instance, bulletins are ideal for targeting drivers and commuters along highways, while junior posters are suitable for local audiences in urban neighborhoods.

Billboards price breakdown

In West Babylon, billboard pricing varies depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in West Babylon is $484.92, which takes into account a range of billboard types and locations.
• Median Price: The median price for a billboard in West Babylon is $345, representing the middle value when all billboard prices are arranged in ascending order.
• Lowest Price: The lowest price for a billboard in West Babylon is $250, offering a more budget-friendly option for advertisers seeking cost-effective solutions.

Billboards Impression and CPM Metrics

In West Babylon, the impressions and CPM metrics provide valuable insights into the effectiveness of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for all billboards in West Babylon is approximately 136,148,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in West Babylon generates around 1,768,000 impressions, indicating a strong potential for audience engagement.
• Median Impressions: The median number of impressions for a billboard in West Babylon is 125,000, representing the middle value when all impression counts are arranged in ascending order.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in West Babylon is $2.86, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: The median CPM for a billboard in West Babylon is $2.76, highlighting the cost-effective nature of outdoor advertising in this thriving suburban community.

Some of the top billboard providers in West Babylon

Here are some of the top billboard providers in West Babylon:

• Terraboost Media LLC is a purpose-driven company that specializes in advertising solutions that engage consumers in their everyday lives, reaching millions of people through their networks of wellness billboards.
• All Over Media is an out-of-home advertising company that offers various advertising solutions to captivate consumers and enhance brand experiences.

Other formats for advertising in West Babylon

A closer look at the data reveals the depth and breadth of the other opportunities available in West Babylon:

• Digital Billboards: In West Babylon, digital billboards generate approximately 15,000 impressions with an average CPM of $11.39. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Street Furniture: Street furniture in West Babylon garners around 204,000 impressions and has an average CPM of $2.08. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to engage with pedestrians and commuters alike.
• Retail Venues: Retail venues in West Babylon attract approximately 125,000 impressions with an average CPM of $4.28. These advertising spaces within shopping centers and stores offer a captive audience and the potential for increased foot traffic, making them an ideal choice for local businesses and national brands.
• Everything Else: Other advertising opportunities in West Babylon, such as banners, posters, and alternative formats, collectively generate around 485,000 impressions and have an average CPM of $4.00. These diverse options allow advertisers to think outside the box and create unique campaigns tailored to their specific needs and goals.

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