Static Billboards in Brentwood

*All metrics are based on a 4-week advertising campaign

In the bustling community of Brentwood, a diverse and thriving suburb, outdoor advertising finds a unique and powerful platform. With its rich cultural heritage, strong local economy, and vibrant neighborhoods, Brentwood presents advertisers with an unparalleled opportunity to engage with a wide range of audiences. Outdoor advertising in Brentwood not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating lasting impressions on every passerby.

What to look for when picking static billboards

When selecting the perfect billboard for your advertising campaign, there are 141 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on your campaign's success:

• Location: Choose a billboard location that targets your desired demographics and has high traffic counts. For example, placing a billboard along a busy interstate that is frequently congested with commuters if targeting college-educated adults with above-average incomes.
• Visibility: Ensure the billboard is clearly aligned to face traffic and placed at a readable height within the driver's frame of vision. Avoid any obstructions that may affect visibility.
• Type and Size: Select the appropriate type (traditional, digital, or wallscapes) and size (bulletin, poster, or junior poster) of the billboard based on your target audience and advertising goals. For instance, bulletins are large and highly visible, making them ideal for targeting drivers and commuters.
• Duration: Determine the optimal duration for your billboard advertisement based on your marketing campaign goals and budget. Generally, billboard advertisements stay up for at least four weeks, but most campaigns last several months.

Static Billboards price breakdown

Billboard pricing in Brentwood varies, offering options for different budgets:

• Average Price: The average price for a billboard in Brentwood is $134.79, providing a reasonable cost for advertisers.
• Median Price: With a median price of $0, there are opportunities for advertisers to find cost-effective billboard options in Brentwood.
• Lowest Price: The lowest price for a billboard in Brentwood is $0, making it possible for advertisers with limited budgets to still make an impact.

Static Billboards Impressions and CPM Metrics

In Brentwood, outdoor advertising campaigns can achieve impressive reach and cost-effectiveness, as demonstrated by the following key metrics:

• Total Impressions: With a total of 254,031,000 impressions, outdoor advertising in Brentwood has the potential to reach a vast audience.
• Average Impressions: On average, a billboard in Brentwood can generate 1,801,000 impressions, showcasing its ability to effectively engage with the local community.
• Median Impressions: The median number of impressions for a billboard in Brentwood is 0, indicating that there are opportunities for advertisers to find billboards with varying levels of exposure.
• Average CPM: The average cost per thousand impressions (CPM) in Brentwood is $5.89, offering a cost-effective solution for advertisers seeking to maximize their reach.
• Median CPM: With a median CPM of $3.13, Brentwood presents advertisers with affordable options for outdoor advertising campaigns.

Some of the top static billboard providers in Brentwood

Here are the top billboard providers in Brentwood:

• Outfront Media is an innovative media company that leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising.
• Sunrise Outdoor Advertising Inc. is a premier choice for outdoor advertising in Long Island, offering prime real estate locations and ideal exposure in high traffic areas to maximize visibility.
• Adkom simplifies the creation of national out-of-home media campaigns by unifying fragmented media landscapes and providing access to exclusive inventory across diverse markets.

Other formats for advertising in Brentwood

A closer look at the data reveals the depth and breadth of the other opportunities available in Brentwood:

• Digital Billboards: In Brentwood, digital billboards generate 23,000 impressions with an average CPM of $12.26. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking to stand out.
• Street Furniture: Street furniture in Brentwood garners 59,000 impressions and has an average CPM of $8.35. This versatile advertising medium includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to engage with pedestrians and commuters alike.
• Retail Venues: Advertising in retail venues in Brentwood reaches 40,000 impressions with an average CPM of $9.97. This targeted approach allows advertisers to connect with consumers in shopping centers, malls, and other retail environments, capitalizing on their purchasing mindset.

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