Billboards in Syracuse
*All metrics are based on a 4-week advertising campaign
In the vibrant city of Syracuse, outdoor advertising finds a unique and thriving environment. Known for its rich history, bustling downtown, and diverse neighborhoods, Syracuse provides advertisers with a dynamic platform to engage with the community. Billboards in Syracuse not only promote products and services, but also foster connections between brands, individuals, and the city itself, creating impactful narratives that resonate with each passerby.
What to look for when picking billboards
With 562 billboards in Syracuse, it's essential to consider various factors when selecting the right ones for your advertising campaign. Some key aspects to keep in mind include:
- Location: Choose a billboard location that targets your desired demographic and has high traffic counts for maximum exposure. For example, a busy interstate with frequent congestion is ideal for reaching college-educated adults with above-average incomes.
- Size: Select the appropriate billboard size based on your target audience and location. Bulletins, the largest standard size, are effective for targeting drivers and commuters along highways and major roadways.
- Duration: Determine the optimal duration for your billboard ad based on your campaign goals and budget. A general minimum of four weeks is recommended, but longer durations may be necessary for branding campaigns.
- Technology: Consider incorporating digital billboards or other evolving forms of billboard advertising, such as wallscapes and spectaculars, to create dynamic and engaging content that captures attention.
Billboards price breakdown
Billboard pricing in Syracuse varies depending on factors such as location, size, and duration, with the following price data points providing a general overview:
- Average Price: The average price for a billboard in Syracuse is approximately $2,545.17, reflecting a range of options for advertisers with different budgets and campaign goals.
- Median Price: With a median price of $950, Syracuse offers affordable billboard advertising opportunities for businesses looking to make an impact without breaking the bank.
- Lowest Price: The lowest price for a billboard in Syracuse is $240, making it possible for even small businesses and startups to take advantage of outdoor advertising in this vibrant city.
Billboards Impression and CPM Metrics
In Syracuse, the impressions and CPM metrics for billboards provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:
- Total Impressions: Syracuse billboards generate a total of 389,022,000 impressions, showcasing the vast reach of outdoor advertising in the city.
- Average Impressions: On average, a billboard in Syracuse receives 773,000 impressions, indicating a strong potential for audience engagement.
- Median Impressions: The median number of impressions for a Syracuse billboard is 182,000, highlighting the variety of exposure levels available to advertisers.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Syracuse is $5.95, offering a cost-effective advertising solution for businesses.
- Median CPM: With a median CPM of $3.35, Syracuse presents affordable options for advertisers seeking to maximize their return on investment.
Some of the top billboard providers in Syracuse
Top billboard providers in Syracuse include:
- Digital Outdoor Advertising highlights digital billboards as the future and the current trend in outdoor advertising, indicating a shift towards digital solutions in the billboard advertising industry.
- Lamar Advertising specializes in outdoor advertising, offering a range of products including billboards, digital advertising, and transit advertising solutions.
Other formats for advertising in Syracuse
A closer look at the data reveals the depth and breadth of the other opportunities available in Syracuse:
- Digital Billboards: In Syracuse, digital billboards receive 49,000 impressions with an average CPM of $9.55. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers.
- Street Furniture: Street furniture in Syracuse garners 89,000 impressions and an average CPM of $3.00. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to connect with pedestrians and commuters.
- Retail Venues: Retail venues in Syracuse generate 39,000 impressions with an average CPM of $16.38. This targeted approach allows advertisers to reach consumers in shopping centers, malls, and other retail environments, capitalizing on their purchasing mindset.
- Transit: Transit advertising in Syracuse achieves 5,600,000 impressions and an average CPM of $6.21. This category encompasses ads on buses, trains, and other public transportation, offering advertisers the chance to engage with a captive audience during their daily commute.
- Everything Else: Other advertising opportunities in Syracuse, such as guerrilla marketing and event sponsorships, collectively receive 80,000 impressions and an average CPM of $6.23. These unique and creative options allow brands to think outside the box and make a lasting impression on their target audience.
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