Billboards in Enid
*All metrics are based on a 4-week advertising campaign
In the heart of the Great Plains, Enid emerges as a thriving hub for commerce and culture, making it an ideal location for outdoor advertising. Known for its rich history, vibrant arts scene, and strong sense of community, Enid offers a unique platform for advertisers to engage with residents and visitors alike. Outdoor advertising in Enid goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.
What to look for when picking billboards
With 97% of Americans exposed to outdoor advertising, selecting the right billboard is crucial for a successful campaign. Here are four key factors to consider when picking billboards to advertise on:
- Location: Choose a billboard location that targets your desired audience, considering factors such as demographics, traffic count, and land use type. For example, placing a billboard in a commercial area will attract a diverse mix of people, while a residential area will primarily target local residents.
- Visibility: Ensure the billboard is clearly visible to drivers and pedestrians by considering its alignment, height, and absence of obstructions like trees and power lines. A billboard placed at a readable height within the driver's frame of vision will be more effective.
- Size: Select the appropriate billboard size based on your target audience and location. Bulletins, the largest standard size, are ideal for targeting drivers and commuters along busy roads, while junior posters, the smallest size, are suitable for targeting local audiences in urban neighborhoods.
- Technology: Consider incorporating new technologies, such as digital billboards or spectaculars with lighting and video elements, to create dynamic and engaging advertisements that capture the attention of passersby.
Billboards price breakdown
Billboard pricing in Enid varies depending on factors such as location, size, and technology, with the following price data points:
- Average Price: The average price for a billboard in Enid is $671.73, reflecting a range of options for advertisers to choose from.
- Median Price: With a median price of $475, advertisers can find billboards that cater to different budgets and campaign goals.
- Lowest Price: The lowest price for a billboard in Enid is $0, indicating that there may be opportunities for advertisers to secure cost-effective deals or promotional offers.
Billboards Impression and CPM Metrics
Outdoor advertising in Enid delivers a wide range of impressions and CPM metrics, providing advertisers with various options to meet their campaign goals:
- Total Impressions: Enid's outdoor advertising reaches a total of 19,313,000 impressions, showcasing its potential to engage a large audience.
- Average Impressions: On average, a billboard in Enid generates 217,000 impressions, offering a substantial reach for advertisers.
- Median Impressions: With a median of 156,895 impressions, advertisers can expect a consistent level of exposure for their campaigns.
- Average CPM: The average cost per thousand impressions (CPM) in Enid is $19,762.82, reflecting a diverse range of pricing options for advertisers.
- Median CPM: At a median CPM of $4.17, Enid offers cost-effective advertising opportunities for businesses of all sizes.
Some of the top billboard providers in Enid
Here are the top providers in Enid for outdoor advertising:
- Adkom simplifies national out-of-home media campaigns by unifying the fragmented media landscape through a single network, offering brands the opportunity to unlock untapped media opportunities and stand out from the competition.
- Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
- Adams Outdoor Advertising is a company that specializes in billboards, digital advertising, and online advertising, and believes in the power and relevance of outdoor advertising.
- Integration Media is a company that specializes in outdoor advertising and is currently in the process of launching their full website.
- Link Media Outdoor is a company that specializes in billboards and out-of-home advertising, providing cost-effective and results-oriented solutions for their clients.
Other formats for advertising in Enid
A closer look at the data reveals the depth and breadth of the other opportunities available in Enid:
- Digital Billboards: In Enid, digital billboards generate 133,000 impressions with an average CPM of $8.99. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking to stand out.
- Retail Venues: Retail venues in Enid receive 18,000 impressions and have an average CPM of $10.67. These targeted advertising spaces offer a captive audience of shoppers, making them an effective option for reaching consumers in a buying mindset.
- Everything Else: Encompassing a variety of other advertising formats, Enid sees 167,000 impressions and an average CPM of $0.00. This category highlights the diverse range of opportunities available for advertisers to explore and find the perfect fit for their campaign goals.
Get started with advertising with AdQuick now!
Enid, Oklahoma offers a diverse range of outdoor advertising opportunities, making it an ideal location for businesses to connect with their target audience. By considering factors such as location, visibility, size, and technology, advertisers can create impactful campaigns that resonate with the local community. To take advantage of the numerous benefits and advertising options available in Enid and beyond, sign up for AdQuick today and unlock the full potential of your out-of-home advertising campaigns.