Billboards in Wilson

*All metrics are based on a 4-week advertising campaign

Wilson, a thriving city with a rich history and vibrant arts scene, presents a unique opportunity for outdoor advertising. Known for its picturesque architecture, lively downtown, and diverse population, Wilson offers advertisers a chance to engage with a wide audience. By incorporating their messages into the city's landscape, advertisers can create a lasting impact, connecting communities, brands, and individuals in a meaningful way.

What to look for when picking billboards

In the bustling city of Wilson, there are 49 billboards available for advertising. When selecting the perfect billboard for your campaign, consider the following factors:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, choose a billboard along a busy interstate frequented by commuters.
• Visibility: Consider the alignment and height of the billboard, as well as any obstructions that might limit visibility. A billboard with clear sightlines from multiple directions will have a greater impact.
• Duration: The length of time your billboard is up should align with your marketing campaign goals and budget. A branding campaign to establish consumer awareness and brand recognition might require the billboard to be up for six to twelve months.
• Size and Type: Choose from the three standard sizes of billboards - bulletins, posters, and junior posters - based on your campaign's needs and the location's traffic patterns. Additionally, consider other types of billboards, such as digital billboards or wallscapes, for a more dynamic or visually appealing advertisement.

Billboards price breakdown

Billboard pricing in Wilson varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Wilson is $661.41, which takes into account all available options and their respective costs.
• Median Price: The median price for a billboard in Wilson is $500, indicating that half of the available billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Wilson is $50, offering an affordable option for advertisers with a limited budget or those looking to test the effectiveness of outdoor advertising in the area.

Billboards Impression and CPM Metrics

In Wilson, the impressions and CPM metrics for outdoor advertising provide valuable insights into the effectiveness and cost-efficiency of billboard campaigns:

• Total Impressions: The total number of impressions for all billboards in Wilson is approximately 13,997,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Wilson generates around 291,000 impressions, indicating the potential for significant brand exposure.
• Median Impressions: The median number of impressions for a billboard in Wilson is 273,000, highlighting the consistent performance of outdoor advertising in the area.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Wilson is $5.87, offering a cost-effective advertising solution for businesses.
• Median CPM: The median CPM for a billboard in Wilson is $2.27, demonstrating the potential for even more affordable advertising options within the city.

Some of the top billboard providers in Wilson

Top billboard providers in Wilson include:

• Adkom simplifies the Out-of-Home (OOH) media buying process by unifying fragmented media landscapes and delivering national scale and reach without extra headaches.
• Lamar Advertising Company offers outdoor advertising services with free design services, dedicated support, and extensive coverage across the U.S. and Canada.
• InterState Outdoor, Inc. is a family-owned and operated billboard advertising company located in Selma, North Carolina, providing services from researching new locations and handling land purchases or leases to building new structures and providing custom graphic design, large format printing, and installation.
• GSTV is a data-driven, national video network that delivers moments that matter, providing more than 2 billion moments of attention and action.
• IndoorMedia helps businesses advertise and market their products and services with simple to implement and proven advertising strategies.

Other formats for advertising in Wilson

A closer look at the data reveals the depth and breadth of the other opportunities available in Wilson:

• Digital Billboards: In Wilson, digital billboards generate approximately 13,000 impressions with an average CPM of $14.04. As a modern and eye-catching medium, digital billboards offer advertisers the ability to update and customize their messaging in real-time, making them a versatile option for outdoor advertising.
• Retail Venues: Retail venues in Wilson receive around 28,000 impressions and have an average CPM of $14.46. By targeting consumers in shopping environments, retail venue advertising can effectively influence purchasing decisions and drive sales.
• Transit: Transit advertising in Wilson garners approximately 169,000 impressions with an average CPM of $2.96. This cost-effective medium allows advertisers to reach a captive audience of daily commuters, increasing brand exposure and recall.
• Everything Else: Other advertising opportunities in Wilson, such as alternative outdoor formats and non-traditional placements, collectively generate about 1,555,000 impressions and have an average CPM of $1.89. These diverse options provide advertisers with unique ways to engage their target audience and stand out from the competition.

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