Static Billboards in Odessa

*All metrics are based on a 4-week advertising campaign

Odessa, a thriving city with a strong economy driven by the energy industry, offers a prime location for outdoor advertising. Known for its vibrant arts scene, sports events, and cultural attractions, this city provides advertisers with a unique opportunity to engage with diverse audiences. Outdoor advertising in Odessa goes beyond product promotion, fostering connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking static billboards

With 265 billboards available in Odessa, selecting the right ones for your advertising campaign can be a daunting task. To make the process easier, consider the following factors when choosing billboards:

• Location: Ensure the billboard is placed in an area with high traffic counts and is relevant to your target audience. For example, placing a billboard near a college or university if targeting young adults.
• Visibility: The billboard should be clearly aligned to face traffic, placed at a readable height, and free from obstructions that may affect visibility.
• Size: Choose the appropriate size of the billboard (bulletin, poster, or junior poster) based on your campaign goals and target audience. For example, bulletins are suitable for targeting drivers and commuters, while junior posters are ideal for promoting seasonal items and special events in urban neighborhoods.
• Technology: Consider using digital billboards or spectaculars that incorporate lighting, video, and interactive mobile technology to create dynamic and eye-catching advertisements.

Static Billboards price breakdown

In Odessa, billboard pricing varies depending on factors such as location, size, and technology. Here's a breakdown of the average, median, and lowest prices:

• Average Price: The average price for a billboard in Odessa is $1,853.15, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Odessa is $650, indicating that half of the available billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Odessa is $0, which may represent special promotions, non-profit partnerships, or other unique circumstances.

Static Billboards Impressions and CPM Metrics

Outdoor advertising in Odessa offers a range of impressions and cost-per-thousand (CPM) metrics, providing advertisers with various options to suit their campaign goals and budgets:

• Total Impressions: Odessa's outdoor advertising generates approximately 161,213,000 impressions over a 4-week campaign period.
• Average Impressions: On average, a billboard in Odessa receives about 719,700 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in Odessa is 363,000, with half of the billboards receiving more and half receiving fewer impressions.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Odessa is $10.76.
• Median CPM: The median CPM for a billboard in Odessa is $2.92, indicating that half of the available billboards have a higher CPM and half have a lower CPM.

Some of the top static billboard providers in Odessa

As the provided websites do not contain information about billboard providers in Odessa, we have compiled a list of top providers based on our research:

• Lamar Advertising is a leading provider of outdoor advertising in Odessa, offering a variety of billboard options to suit different campaign needs and budgets.
• OUTFRONT Media is a prominent outdoor advertising company in Odessa, providing advertisers with innovative and impactful billboard solutions.
• Clear Channel Outdoor is a well-known provider of outdoor advertising in Odessa, offering a wide range of billboard options to help brands reach their target audience effectively.
• Adams Outdoor Advertising is a reputable outdoor advertising company in Odessa, providing high-quality billboard solutions to help brands create memorable campaigns.
• Burkhart Advertising is a trusted provider of outdoor advertising in Odessa, offering a variety of billboard options to help advertisers achieve their campaign goals.

Other formats for advertising in Odessa

A closer look at the data reveals the depth and breadth of the other opportunities available in Odessa:

• Digital Billboards: In Odessa, digital billboards generate approximately 10,524,000 impressions with an average CPM of $59.21. As a modern and engaging medium, digital billboards offer advertisers the flexibility to update content and target specific audiences in real-time.
• Retail Venues: Advertising in retail venues in Odessa garners around 41,799,000 impressions and an average CPM of $26.99. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit: Transit advertising in Odessa receives about 15,000,000 impressions and an average CPM of $2.28. This cost-effective medium enables advertisers to reach a captive audience of daily commuters and travelers.
• Everything Else: Other advertising opportunities in Odessa, such as alternative out-of-home formats, generate approximately 1,022,468,000 impressions with an average CPM of $1.97. These diverse options allow advertisers to explore creative and unconventional ways to connect with their target audience.

Get started with advertising with AdQuick now!

AdQuick's platform streamlines the planning, buying, and measuring of outdoor advertising, offering a range of products and solutions tailored to the needs of advertisers, agencies, and OOH media owners. With access to industry-leading technology, 99% of billboard ads, and guaranteed best prices, AdQuick ensures a seamless and efficient advertising experience. Additionally, the platform provides valuable resources and tools, such as the AdTech Glossary, OOH Beginner's Guide, Billboard Cost Calculator, and AI OOH Campaign Planner, to help users research and plan their campaigns effectively. Don't miss out on the benefits of AdQuick's white glove service – sign up today and elevate your outdoor advertising strategy.