Billboards in Haverhill

*All metrics are based on a 4-week advertising campaign

Located along the picturesque Merrimack River, Haverhill boasts a rich history, thriving arts scene, and diverse neighborhoods, making it an ideal location for outdoor advertising. This charming city offers advertisers a unique opportunity to engage with residents and visitors alike, as they explore its vibrant downtown, scenic parks, and bustling shopping districts. Outdoor advertising in Haverhill not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating lasting impressions on all who pass by.

What to look for when picking billboards

With 74% of Americans noticing billboards while driving, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts for maximum exposure. For example, a billboard near a college campus would be ideal for targeting young adults.
• Visibility: Ensure the billboard is clearly visible and aligned with the traffic flow, making it impossible for drivers and pedestrians to ignore.
• Size: Select the appropriate billboard size based on your target audience and location. For instance, a large bulletin billboard would be suitable for busy highways, while a smaller junior poster might be more effective in urban neighborhoods.
• Duration: Determine the optimal duration for your billboard advertisement based on your campaign goals and budget. A branding campaign might require a longer duration, while an event-specific campaign could benefit from multiple billboards for a shorter period.

Billboards price breakdown

In Haverhill, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Haverhill is $934.21, which can provide a good estimate of the overall market rate.
• Median Price: With a median price of $250, this value represents the middle point in the range of billboard prices, offering a more accurate reflection of typical costs.
• Lowest Price: The lowest price for a billboard in Haverhill is $0, indicating that there may be opportunities for advertisers to secure cost-effective deals or even free advertising in certain situations.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in evaluating the effectiveness of your outdoor advertising campaign in Haverhill, and the following data points provide valuable insights:

• Total Impressions: Haverhill's outdoor advertising campaigns generate approximately 7,780,000 impressions, showcasing the potential reach of your ads in this city.
• Average Impressions: On average, a billboard in Haverhill receives about 111,000 impressions, indicating the typical exposure your ad can expect.
• Median Impressions: With a median of 35,000 impressions, this value represents the middle point in the range of impressions, offering a more accurate reflection of typical exposure levels.
• Average CPM: The average cost per thousand impressions (CPM) in Haverhill is $8.30, providing a benchmark for evaluating the cost-effectiveness of your campaign.
• Median CPM: With a median CPM of $5.12, this value represents the middle point in the range of CPMs, offering a more accurate reflection of typical costs per thousand impressions.

Some of the top billboard providers in Haverhill

Top billboard providers in Haverhill include:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Outfront Media is a leading OOH advertising company that connects brands with audiences through creative and data-driven solutions.
• Clear Channel Outdoor is a company that offers advertising opportunities in multiple markets and airports, providing impactful and innovative solutions for their partners.
• Adkom simplifies the out-of-home advertising process by unifying the fragmented media landscape through a single network, offering brands national scale and reach.

Other formats for advertising in Haverhill

A closer look at the data reveals the depth and breadth of the other opportunities available in Haverhill:

• Digital Billboards: In Haverhill, digital billboards receive approximately 21,000 impressions with an average CPM of $16.84. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Street Furniture: Street furniture in Haverhill garners around 21,000 impressions and has an average CPM of $45.94. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters.
• Retail Venues: Advertising in retail venues in Haverhill generates about 40,000 impressions with an average CPM of $10.20. This targeted approach allows advertisers to reach consumers in shopping centers, malls, and other retail spaces, capitalizing on their purchasing mindset.
• Transit: Transit advertising in Haverhill receives approximately 25,000 impressions and has an average CPM of $18.77. This category includes ads on buses, trains, and subway stations, offering advertisers the chance to reach a captive audience during their daily commutes.
• Everything Else: Other advertising opportunities in Haverhill, such as hand-painted murals and alternative media, collectively generate around 246,000 impressions with an average CPM of $10.30. These unique and creative options allow brands to think outside the box and make a lasting impression on their target audience.

Get started with advertising with AdQuick now!

Outdoor advertising in Haverhill presents a unique opportunity for brands to connect with their target audience in a meaningful way. By leveraging the power of AdQuick's platform, advertisers can access a wide range of out-of-home advertising options, from billboards to street furniture, and benefit from efficient and measurable campaigns. With immediate access to over 1,400 premium OOH media owners, faster execution of OOH buys, and the ability to launch campaigns in as little as 48 hours, AdQuick offers an unparalleled solution for advertisers looking to make a lasting impression. Don't miss out on the opportunity to elevate your brand's presence in Haverhill and beyond. Sign up for AdQuick today and start making a big impression with your outdoor advertising campaigns.