Billboards in Taunton

*All metrics are based on a 4-week advertising campaign

Located in the heart of southeastern Massachusetts, Taunton boasts a rich history, picturesque landscapes, and a thriving community. This charming city provides a unique opportunity for advertisers to engage with a diverse audience. Outdoor advertising in Taunton not only promotes products and services, but also fosters connections between communities, brands, and individuals. By integrating their messages into the daily lives of Taunton's residents, advertisers can create lasting impressions and meaningful interactions.

What to look for when picking billboards

With 23 being a significant number in the world of advertising, it's essential to consider various factors when selecting billboards for your campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard location that targets your desired audience. For example, placing a billboard near a college or university can effectively reach young adults, while a busy interstate may be better for targeting commuters with higher incomes.
• Visibility: Ensure the billboard is easily visible and eye-catching to maximize exposure. Large billboards, such as bulletins, are difficult to ignore and provide constant exposure to your target audience.
• Size and type: Select the appropriate size and type of billboard for your campaign. Bulletins, posters, and junior posters each offer different advantages in terms of audience reach and cost-effectiveness. Additionally, digital billboards and wallscapes provide more flexibility and creativity in advertising.
• Duration: Determine the optimal length of time for your billboard to be up, considering factors such as campaign goals and budget. Strategically plan the duration to maximize the impact of your advertisement.

Billboards price breakdown

In Taunton, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Taunton is approximately $1,578.20, which can provide a good estimate of the overall cost for your campaign.
• Median Price: With a median price of $2,028.17, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Taunton is $250, showcasing the potential for cost-effective advertising options within the city.

Billboards Impression and CPM Metrics

Outdoor advertising in Taunton offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:

• Total Impressions: Taunton's outdoor advertising generates approximately 4,748,000 total impressions, showcasing its potential for widespread exposure.
• Average Impressions: On average, a billboard in Taunton receives about 206,000 impressions, indicating consistent audience engagement.
• Median Impressions: With a median of 141,000 impressions, this value represents the middle point in the range of impressions, offering a more accurate representation of typical audience reach.
• Average CPM: The average cost per thousand impressions (CPM) in Taunton is $6.98, demonstrating the cost-effectiveness of outdoor advertising in the city.
• Median CPM: With a median CPM of $4.17, this value highlights the potential for even more affordable advertising options within Taunton.

Some of the top billboard providers in Taunton

Top billboard providers in Taunton include:

• Clear Channel Outdoor offers advertising opportunities in over 65 markets and in 55+ commercial airports nationwide, providing impactful and innovative solutions for their partners.
• Adkom is a company that simplifies out-of-home advertising by unifying the fragmented media landscape through a single network, offering national scale and reach without extra headaches.
• Adkom is a company that simplifies out-of-home advertising by offering a single platform to access a national network of media owners and unlock unique inventory opportunities.
• Gas Station TV is a data-driven, national video network that delivers engaging content and drives brand impressions.
• Indoor Media helps businesses advertise and market their products and services using in-store ads and marketing services, with a focus on grocery store advertising.

Other formats for advertising in Taunton

A closer look at the data reveals the depth and breadth of the other opportunities available in Taunton:

• Digital Billboards: In Taunton, digital billboards receive approximately 8,000 impressions with an average CPM of $7.66. This modern and dynamic advertising medium allows for greater flexibility and real-time updates, making it an attractive option for advertisers.
• Retail Venues: Retail venues in Taunton generate around 22,000 impressions with an average CPM of $7.52. These targeted advertising spaces offer a captive audience and the opportunity to engage with consumers in a shopping mindset.
• Everything Else: Other advertising opportunities in Taunton, such as alternative media formats, garner about 7,000 impressions with an average CPM of $1.98. These unique and diverse options can help advertisers stand out and reach their target audience in unexpected ways.

Get started with advertising with AdQuick now!

As you plan your outdoor advertising campaign in Taunton, Massachusetts, consider leveraging the power of AdQuick, a platform specializing in billboards and out-of-home advertising. With products such as AdQuick Pro, AdQuick DSP, AdQuick Analytics, and AdQuick Sales Cloud, the platform offers comprehensive solutions for advertisers, agencies, and OOH media owners. By signing up, you'll gain immediate access to over 1,400 premium OOH media owners, execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability for your OOH campaigns. Don't miss out on this opportunity to elevate your advertising strategy and reach your target audience more effectively. Get Started today!