Billboards in Lynn

*All metrics are based on a 4-week advertising campaign

In the heart of Essex County, Lynn stands out as a thriving urban hub and a prime location for outdoor advertising. Known for its rich history, scenic waterfront, and diverse population, this city offers a unique opportunity for advertisers to integrate their messages into the daily lives of its residents. Outdoor advertising in Lynn goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with everyone who passes by.

What to look for when picking billboards

With 163 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in a strategic location that targets your desired audience, such as a busy interstate for commuters or a trendy part of town for young adults.
• Size: Choose the appropriate size for your campaign, whether it's a large bulletin for maximum visibility along highways, a poster for local audiences along primary and secondary roads, or a junior poster for urban neighborhoods and smaller roads.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes, each offering unique advantages and creative opportunities.
• Duration: Determine the optimal length of time for your billboard to be up, based on your campaign goals and budget, whether it's a long-term branding campaign or a short-term event-specific promotion.

Billboards price breakdown

Billboard pricing in Lynn varies depending on factors such as location, size, and duration, with the following key data points:

• Average Price: The average price for a billboard in Lynn is approximately $1,372.45, reflecting a range of options for advertisers with different budgets.
• Median Price: With a median price of $345, this indicates that there are affordable options available for smaller businesses or campaigns with limited budgets.
• Lowest Price: The lowest price for a billboard in Lynn is $0, showcasing the potential for cost-effective advertising opportunities in the city.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in understanding the reach and cost-effectiveness of your outdoor advertising campaign in Lynn:

• Total Impressions: The total number of impressions for a 4-week campaign in Lynn is approximately 44,590,000, showcasing the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Lynn generates around 275,000 impressions, indicating the typical exposure your ad can expect.
• Median Impressions: The median number of impressions for a billboard in Lynn is 125,000, highlighting the variety of options available for different campaign goals.
• Average CPM: The average cost per thousand impressions (CPM) in Lynn is $7.12, providing a benchmark for evaluating the cost-effectiveness of your campaign.
• Median CPM: With a median CPM of $2.76, this demonstrates that there are affordable advertising opportunities in Lynn that can still deliver significant exposure.

Some of the top billboard providers in Lynn

When planning your outdoor advertising campaign in Lynn, consider partnering with one of the top providers in the area:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns, although specific information about billboard types, locations in Lynn, and pricing is not available on their website.
• Outfront Media specializes in out-of-home advertising services and marketing solutions, with a wide reach across the U.S., but their website does not provide specific information about billboard types, locations in Lynn, or pricing.
• Clear Channel Outdoor provides advertising opportunities in over 65 markets and 55+ commercial airports nationwide, with a range of creative capabilities, but their website does not mention specific billboard types, locations in Lynn, or pricing.
• Adkom offers out-of-home advertising solutions with a national network and simplified approach to media campaigns, covering various media formats, but their website does not provide specific information about billboard types, locations in Lynn, or pricing.

Other formats for advertising in Lynn

A closer look at the data reveals the depth and breadth of the other opportunities available in Lynn:

• Digital Billboards: In Lynn, digital billboards generate around 9,000 impressions with an average CPM of $119.17. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
• Street Furniture: Street furniture in Lynn garners approximately 103,000 impressions and has an average CPM of $251.44. This advertising format integrates seamlessly into the urban landscape, providing exposure to pedestrians and motorists alike.
• Retail Venues: Advertising in retail venues in Lynn reaches about 31,000 impressions with an average CPM of $77.86. This targeted approach allows advertisers to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
• Everything Else: Other advertising opportunities in Lynn generate around 15,000 impressions and have an average CPM of $4.47. These diverse options provide advertisers with unique ways to connect with their audience and stand out from the competition.

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