Worcester, MA
Worcester, MA is the 2nd most populous city in Massachusetts and a great market to utilize billboards and other out-of-home media formats in your advertising campaign. With a population of approximately 185,421 people, there’s a great opportunity for businesses small and large to leverage out-of-home advertising in finding new customers, building their brand, and growing their business.

Billboard Cost in Worcester, MA

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Worcester Outdoor Advertising Cost

Cost
  • $2.37k
  • Average cost
  • $133.89
  • Lowest price
  • $7.50
  • Median CPM
Impressions
  • 151,680
  • Median Impressions
Inventory
  • 679
  • Advertising Ads
  • 19
  • Worcester, MA Outdoor Advertising companies on AdQuick
Outdoor advertising prices are for a four week campaign
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Worcester Billboard Advertising Cost

Billboards in Worcester, Massachusetts are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork is often "rotated" by the outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach, and frequency for their target audience.
Cost
  • $2.89k
  • Average cost
  • $700.00
  • Lowest price
  • $4.50
  • Median CPM
Impressions
  • 128,140,486
  • Median Impressions
Inventory
  • 194
  • Billboard Locations
  • 4
  • Worcester, MA Billboard companies on AdQuick
Billboard prices are for a four week campaign
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Worcester Digital Billboard Cost

Digital Billboards in Worcester, Massachusetts are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork is often "rotated" by the outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach, and frequency for their target audience.
Cost
  • $4k
  • Average cost
  • $1,500.00
  • Lowest price
  • $7.14
  • Median CPM
Impressions
  • 5,485,504
  • Median Impressions
Inventory
  • 8
  • Billboard Digital Locations
  • 3
  • Worcester, MA Digital Billboard companies on AdQuick
Digital Billboard prices are for a four week campaign

Where to advertise in Worcester, MA

Tourist Attractions
Out-of-home media placements near popular tourist attractions make great places to advertise in Worcester. Billboards, wallscapes, and windowscapes are all great media formats that our customers have targeted with past campaigns near:
Sports Stadiums & Arenas
Place-based out-of-home inventory in stadiums and sports complexes or billboards outside-of or on-the-way to arenas can also be effective in driving. There are some great billboards in Worcester near the following stadiums and sports complexes:
Universities & Colleges
If you’re targeting a college audience with your outdoor advertising campaign, Worcester has some great inventory at affordable rates near the following institutions of higher learning:
Airports
Out-of-home media placements in or near airports can be effective in growing your business. Some great places to target near Worcester include:
Highways
Many of Worcester’ most impactful billboards can be found near the following interstate highways and state routes:
OOH Media Formats in Worcester, MA
Billboards
There are 259 Billboards options available on AdQuick in Worcester, Massachusetts from 8 unique media owners.
Street furniture
There are 4 Street furniture options available on AdQuick in Worcester, Massachusetts from 1 unique media owners.
Transit
There are 9 Transit options available on AdQuick in Worcester, Massachusetts from 3 unique media owners.
Retail
There are 374 Retail options available on AdQuick in Worcester, Massachusetts from 19 unique media owners.

Worcester Statistics

  • State in US
  • 185,421
  • Population
  • Area
  • 37
  • Square Miles
  • Population Density
  • 4963.1
  • People per square mile

Demographics

  • Age
  • 34.5
  • Median age
  • Sex
  • 50.52%
  • Female
  • 49.48%
  • Male
  • Race
  • 12.38%
  • Black
  • 25.22%
  • Hispanic
  • 4.97%
  • Asian
  • 53.16%
  • White

Economics

  • Income
  • $28,871
  • Per capita income
  • Poverty
  • 17.07
  • Persons below poverty line
  • Transportation to work
  • 26.08
  • Mean travel time to work

Families

  • Households
  • 69,125
  • Number of households
  • People
  • 2.5
  • Persons per household
  • Marital status
  • 36.6
  • Percent Married
  • Fertility
  • 4.5%
  • Women 15-50 who gave birth during past year

Housing

  • Units & Occupancy
  • 75,585
  • Number of housing units
  • Value
  • $249,600
  • Median value of owner-occupied housing units
  • Owernship of occupied units
  • 40.72
  • Owner occupied
  • Geographical mobility
  • 16.59
  • Moved since previous year

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