AdQuick allows you to book 99% of the traditional printed billboards and digital billboard advertising inventory (and much more) in Worcester, MA, and measure your campaign all in one place.
Worcester, MA is the 2nd most populous city in Massachusetts and a great market to utilize billboards and other out-of-home media formats in your advertising campaign. With a population of approximately 185,421 people, there’s a great opportunity for businesses small and large to leverage out-of-home advertising in finding new customers, building their brand, and growing their business.
Billboard Cost in Worcester, MA
Worcester Outdoor Advertising Cost
Cost
$2.37k
Average cost
$133.89
Lowest price
$7.50
Median CPM
Impressions
151,680
Median Impressions
Inventory
679
Advertising Ads
19
Worcester, MA Outdoor Advertising companies on AdQuick
Outdoor advertising prices are for a four week campaign
Worcester Billboard Advertising Cost
Billboards in Worcester, Massachusetts are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork is often "rotated" by the outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach, and frequency for their target audience.
Cost
$2.89k
Average cost
$700.00
Lowest price
$4.50
Median CPM
Impressions
128,140,486
Median Impressions
Inventory
194
Billboard Locations
4
Worcester, MA Billboard companies on AdQuick
Billboard prices are for a four week campaign
Worcester Digital Billboard Cost
Digital Billboards in Worcester, Massachusetts are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork is often "rotated" by the outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach, and frequency for their target audience.
Cost
$4k
Average cost
$1,500.00
Lowest price
$7.14
Median CPM
Impressions
5,485,504
Median Impressions
Inventory
8
Billboard Digital Locations
3
Worcester, MA Digital Billboard companies on AdQuick
Digital Billboard prices are for a four week campaign
Where to advertise in Worcester, MA
Tourist Attractions
Out-of-home media placements near popular tourist attractions make great places to advertise in Worcester. Billboards, wallscapes, and windowscapes are all great media formats that our customers have targeted with past campaigns near:
Elm Park Center
EcoTarium
Green Hill Park
Worcester Art Museum
Worcester Common
Sports Stadiums & Arenas
Place-based out-of-home inventory in stadiums and sports complexes or billboards outside-of or on-the-way to arenas can also be effective in driving. There are some great billboards in Worcester near the following stadiums and sports complexes:
DCU Center
Palladium
Showcase Cinemas Worcester North
Mechanics Hall
WPI Sports & Recreation Center
Universities & Colleges
If you’re targeting a college audience with your outdoor advertising campaign, Worcester has some great inventory at affordable rates near the following institutions of higher learning:
Worcester Polytechnic Institute
Clark University
Worcester State University
Becker College
MCPHS University - Worcester
Airports
Out-of-home media placements in or near airports can be effective in growing your business. Some great places to target near Worcester include:
Highways
Many of Worcester’ most impactful billboards can be found near the following interstate highways and state routes:
Interstate 190
Interstate 290
U.S. Route 20: SW Cutoff
Route 146: Worcester-Providence Turnpike
OOH Media Formats in Worcester, MA
Billboards
There are 259 Billboards options available on AdQuick in Worcester, Massachusetts from 8 unique media owners.
Street furniture
There are 4 Street furniture options available on AdQuick in Worcester, Massachusetts from 1 unique media owners.
Transit
There are 9 Transit options available on AdQuick in Worcester, Massachusetts from 3 unique media owners.
Retail
There are 374 Retail options available on AdQuick in Worcester, Massachusetts from 19 unique media owners.