Springfield, Massachusetts
Springfield, Massachusetts is the 3rd most populous city in Massachusetts and a great market to utilize billboards and other out-of-home media formats in your advertising campaign. With a population of approximately 153,599 people, there’s a great opportunity for businesses small and large to leverage out-of-home advertising in finding new customers, building their brand, and growing their business.

Billboard Cost in Springfield, Massachusetts

Springfield OOH Media Cost

Cost
  • $1.3k
  • Average cost
  • $450.00
  • Lowest price
  • $7.02
  • Median CPM
Impressions
  • 172,958
  • Median Impressions
Inventory
  • 158
  • Total Advertising Options
  • 9
  • Springfield Outdoor Advertising companies on AdQuick
All outdoor advertising pricing is for a four week campaign

Springfield Billboard Cost

Billboards in Springfield, Massachusetts are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork, is often "rotated" by the outdoor outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach and frequency for their target audience.
Cost
  • $1.3k
  • Average cost
  • $450.00
  • Lowest price
  • $6.26
  • Median CPM
Impressions
  • 29,276,886
  • Median Impressions
Inventory
  • 71
  • Total Billboard Locations
  • 3
  • Springfield Billboard companies on AdQuick
All billboard pricing is for a four week campaign

Springfield Digital Billboard Cost

Digital Billboards in Springfield, Massachusetts are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork, is often "rotated" by the outdoor outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach and frequency for their target audience.
Cost
  • $2.98k
  • Average cost
  • $2,950.00
  • Lowest price
  • $10.84
  • Median CPM
Impressions
  • 2,267,764
  • Median Impressions
Inventory
  • 4
  • Total Billboard Digital Locations
  • 3
  • Springfield Billboard companies on AdQuick
All digital billboard pricing is for a four week campaign

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OOH Media Formats in Springfield, Massachusetts
Billboards
There are 74 Billboards options available on AdQuick in Springfield, Massachusetts from 2 unique media owners.
Retail
There are 96 Retail options available on AdQuick in Springfield, Massachusetts from 9 unique media owners.

Springfield Statistics

  • State in US
  • 153,599
  • Population
  • Area
  • 32
  • Square Miles
  • Population Density
  • 4819.7
  • People per square mile

Demographics

  • Age
  • 32.1
  • Median age
  • Sex
  • 52.63%
  • Female
  • 47.37%
  • Male
  • Race
  • 15.84%
  • Black
  • 48.97%
  • Hispanic
  • 3.63%
  • Asian
  • 28.98%
  • White

Economics

  • Income
  • $22,684
  • Per capita income
  • Poverty
  • 22.82
  • Persons below poverty line
  • Transportation to work
  • 22.54
  • Mean travel time to work

Families

  • Households
  • 54,922
  • Number of households
  • People
  • 2.7
  • Persons per household
  • Marital status
  • 33.56
  • Percent Married
  • Fertility
  • 4.6%
  • Women 15-50 who gave birth during past year

Housing

  • Units & Occupancy
  • 60,454
  • Number of housing units
  • Value
  • $165,800
  • Median value of owner-occupied housing units
  • Owernship of occupied units
  • 47.9
  • Owner occupied
  • Geographical mobility
  • 8.88
  • Moved since previous year

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