Billboards in Broomfield

*All metrics are based on a 4-week advertising campaign

Located at the crossroads of major highways, Broomfield boasts a thriving economy and a diverse population, making it an ideal location for outdoor advertising. With its mix of residential areas, shopping centers, and recreational facilities, Broomfield provides a unique opportunity for advertisers to engage with a wide audience. Outdoor advertising in Broomfield not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful and memorable experiences for all.

What to look for when picking billboards

With 184 billboard options in Broomfield, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
• Traffic Count: Choose a billboard in a high-traffic area to maximize exposure. Busy intersections or congested highways are great examples of effective billboard locations.
• Visibility: Opt for a billboard with clear alignment, minimal obstructions, and an appropriate height to ensure maximum visibility. A billboard facing oncoming traffic and placed at a readable height is ideal.
• Size and Type: Select the right size and type of billboard for your campaign, such as bulletins, posters, or junior posters. For instance, a large bulletin along a highway might be suitable for reaching long-distance travelers, while a junior poster in an urban neighborhood targets local residents.

Billboards price breakdown

In Broomfield, billboard pricing varies depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Broomfield is $1,074.97, which takes into account a wide range of billboard options and locations.
• Median Price: With a median price of $425, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Broomfield is $0, indicating that there may be opportunities for free or heavily discounted advertising in certain situations or locations.

Billboards Impression and CPM Metrics

In Broomfield, outdoor advertising campaigns can generate a significant number of impressions and offer competitive CPM rates, as demonstrated by the following metrics:

• Total Impressions: The total number of impressions generated by billboards in Broomfield is approximately 70,523,000, showcasing the potential reach of an outdoor advertising campaign in the area.
• Average Impressions: On average, a billboard in Broomfield can generate around 394,000 impressions, indicating the typical exposure a campaign can expect.
• Median Impressions: With a median value of 318,000 impressions, this figure represents the middle point in the range of impressions generated by billboards in Broomfield.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Broomfield is $6.01, offering a cost-effective advertising solution for businesses.
• Median CPM: With a median CPM of $1.45, this value highlights the potential for even more affordable advertising options in Broomfield.

Some of the top billboard providers in Broomfield

Here are the top providers for outdoor advertising in Broomfield:

• Adkom simplifies out-of-home advertising by offering a single platform that connects over 350 media owners across 190+ DMAs, making it easier for brands to run national campaigns and stand out in the market.
• Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Terraboost Media Operating Company LLC is a purpose-driven company that provides advertising solutions through wellness billboards to engage consumers and promote positive brand awareness.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
• Integration Media is a company that specializes in outdoor advertising and is currently in the process of launching their full website.

Other formats for advertising in Broomfield

A closer look at the data reveals the depth and breadth of the other opportunities available in Broomfield:

• Digital Billboards: In Broomfield, digital billboards generate approximately 29,000 impressions with an average CPM of $33.45. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Broomfield garners around 232,000 impressions and has an average CPM of $2.98. This type of advertising, which includes bus shelters and benches, offers close proximity to pedestrians and commuters, creating a strong local presence.
• Retail Venues: Advertising in retail venues in Broomfield generates about 50,000 impressions with an average CPM of $27.82. This targeted approach allows advertisers to reach consumers in shopping centers and malls, capturing their attention during purchasing decisions.
• Everything Else: Other advertising opportunities in Broomfield, such as alternative media and non-traditional formats, accumulate approximately 813,000 impressions and have an average CPM of $3.59. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns.

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