Billboards in Aurora

*All metrics are based on a 4-week advertising campaign

Aurora, a thriving city with a diverse population, offers a prime location for outdoor advertising. Known for its picturesque parks, top-notch schools, and bustling business districts, Aurora provides advertisers with a unique opportunity to engage with a wide audience. Outdoor advertising in Aurora not only promotes products and services but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking billboards

With 264 sources considered, here are four key factors to keep in mind when selecting billboards for your advertising campaign:

• Demographics: Choose a location that aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults, consider placing the billboard along a busy interstate frequently congested with commuters.
• Visibility: Ensure the billboard is clearly visible and aligned with traffic flow. A billboard placed in a high-traffic area with unobstructed views will have a greater impact on your audience.
• Size: Select the appropriate billboard size for your campaign goals and target audience. Bulletins, the largest standard size, are ideal for targeting drivers and commuters, while junior posters, the smallest size, are better suited for local audiences in urban neighborhoods.
• Duration: Determine the optimal length of time for your billboard to be up based on your marketing campaign goals and budget. While most billboard advertisements stay up for at least four weeks, some campaigns may require longer durations to achieve the desired results.

Billboards price breakdown

Billboard pricing in Aurora varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Aurora is $2,639.29, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Aurora is $400, indicating that half of the available billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Aurora is $50, offering budget-friendly options for advertisers looking to maximize their reach without breaking the bank.

Billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your outdoor advertising campaign in Aurora:

• Total Impressions: The total number of impressions for all billboards in Aurora is approximately 155,703,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Aurora generates around 704,000 impressions, indicating the potential impact of your advertisement on the local audience.
• Median Impressions: The median number of impressions for a billboard in Aurora is 225,000, which means that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Aurora is $13.41, providing a cost-effective way to reach a large audience.
• Median CPM: The median CPM for a billboard in Aurora is $2.39, highlighting the affordability of outdoor advertising in the city.

Some of the top billboard providers in Aurora

Here are the top providers for outdoor advertising in Aurora:

• Terraboost Media LLC is a purpose-driven company that engages consumers through sponsored wellness and has donated millions in disinfecting and wellness products to organizations fighting hunger.
• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Mile High Outdoor / Elevation Outdoor specializes in billboard advertising throughout Colorado, offering a wide range of billboard options and emphasizing their experienced team and focus on building long-term partnerships.
• Outfront is an OOH advertising company that leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
• Adkom simplifies out-of-home advertising and offers impactful media through a national network.

Other formats for advertising in Aurora

A closer look at the data reveals the depth and breadth of the other opportunities available in Aurora:

• Digital Billboards: In Aurora, digital billboards generate around 28,000 impressions with an average CPM of $44.30. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Street Furniture: Street furniture in Aurora garners approximately 271,000 impressions and has an average CPM of $2.79. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters alike.
• Wheat Pastings: Wheat pastings in Aurora receive around 815,000 impressions with an average CPM of $0.78. This grassroots advertising method allows for creative and artistic expression, making it an ideal choice for brands looking to make a bold statement in urban environments.
• Retail Venues: Retail venues in Aurora generate about 40,000 impressions and have an average CPM of $40.88. These advertising spaces within shopping centers and malls offer a captive audience, making them an effective way to reach consumers during their shopping experience.
• Transit: Transit advertising in Aurora achieves approximately 8,000,000 impressions with an average CPM of $3.94. This includes ads on buses, trains, and transit stations, providing a highly visible and cost-effective way to reach a diverse audience of commuters and travelers.
• Everything Else: Other advertising opportunities in Aurora, such as hand-painted murals and mobile billboards, collectively generate around 627,000 impressions with an average CPM of $74.71. These unique and innovative options allow brands to think outside the box and create memorable campaigns that resonate with their target audience.

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