Static Billboards in Greeley

*All metrics are based on a 4-week advertising campaign

Located at the confluence of the Cache la Poudre and South Platte Rivers, Greeley is a thriving city with a rich history and vibrant arts scene. Its diverse population, bustling downtown, and strong agricultural roots make it an ideal location for advertisers to engage with a wide range of audiences. Outdoor advertising in Greeley not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking static billboards

With 343 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in an area with high traffic and visibility, targeting the right demographics. For example, a billboard near a college campus may be ideal for reaching young adults.
• Size: Choose the appropriate size for your campaign, whether it's a large bulletin for maximum exposure along highways or a smaller junior poster for targeting local neighborhoods.
• Technology: Consider incorporating digital billboards or spectaculars with lighting and video elements to create a more engaging and dynamic advertisement.
• Duration: Determine the optimal length of time for your billboard to be up, based on your campaign goals and budget. For instance, a branding campaign may require a longer duration than a short-term event promotion.

Static Billboards price breakdown

In Greeley, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Greeley is approximately $601.86, reflecting a range of options for advertisers with different budgets.
• Median Price: With a median price of $384, this value represents the middle point in the pricing spectrum, offering a balance between affordability and visibility.
• Lowest Price: For those seeking the most cost-effective option, the lowest price available for a billboard in Greeley is $58, allowing for targeted advertising on a smaller budget.

Static Billboards Impressions and CPM Metrics

Impressions and CPM metrics are crucial in evaluating the effectiveness of your outdoor advertising campaign in Greeley, and understanding these figures can help you make informed decisions about your billboard placements:

• Total Impressions: Greeley's outdoor advertising market generates approximately 72,053,000 impressions over a 4-week campaign period.
• Average Impressions: On average, a billboard in Greeley receives about 219,673 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a Greeley billboard is 178,616, representing the middle point in the market's impression range.
• Average CPM: The average cost per thousand impressions (CPM) for a Greeley billboard is $5.18, providing a benchmark for evaluating the cost-effectiveness of your campaign.
• Median CPM: With a median CPM of $2.02, this value offers a more affordable option for advertisers seeking to balance cost and exposure in their outdoor advertising campaigns.

Some of the top static billboard providers in Greeley

When planning your outdoor advertising campaign in Greeley, consider partnering with one of the top billboard providers in the area:

• Lamar Advertising is a leading provider of outdoor advertising solutions, offering free design services, dedicated support, and nationwide coverage to help you tell your story effectively.

Other formats for advertising in Greeley

A closer look at the data reveals the depth and breadth of the other opportunities available in Greeley:

• Digital Billboards: In Greeley, digital billboards receive approximately 45,000 impressions with an average CPM of $34.05. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking to stand out.
• Street Furniture: With around 174,000 impressions and an average CPM of $2.19, street furniture advertising in Greeley offers a cost-effective way to reach pedestrians and commuters in high-traffic areas, such as bus stops and shopping districts.
• Retail Venues: Advertising in retail venues in Greeley garners about 40,000 impressions and has an average CPM of $41.25. This targeted approach allows advertisers to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in Greeley, such as banners and posters, generate approximately 248,000 impressions with an average CPM of $1.75. These versatile formats provide additional options for advertisers to reach their target audience in a variety of settings.

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