Static Billboards in Lakewood

*All metrics are based on a 4-week advertising campaign

Surrounded by stunning natural beauty, Lakewood boasts a thriving community and a diverse economy, making it an ideal location for outdoor advertising. With its proximity to the Rocky Mountains, numerous parks, and cultural attractions, advertisers can seamlessly integrate their messages into the daily lives of residents and visitors alike. Outdoor advertising in Lakewood not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with everyone who passes by.

What to look for when picking static billboards

When selecting billboards for advertising, there are 253 factors to consider, but we'll focus on four key aspects that can make a significant impact on your campaign's success. Here are some essential factors to keep in mind:

• Location: Choose a billboard location that targets your desired audience and has high traffic counts. For example, placing a billboard along a busy interstate for maximum exposure or in a trendy part of town to target young adults.
• Visibility: Ensure the billboard is clearly aligned to face traffic, placed at a readable height, and free from obstructions that may affect visibility. This will ensure your message is easily seen by drivers and pedestrians.
• Size and Type: Consider the size and type of billboard that best suits your campaign goals and budget. For example, a large bulletin for maximum impact along highways or a digital billboard for dynamic messaging and frequent updates.
• Duration: Determine the optimal duration for your billboard advertisement based on your marketing campaign goals and budget. Generally, billboard ads stay up for at least four weeks, but longer campaigns can lead to increased brand awareness due to repeated exposure.

Static Billboards price breakdown

In Lakewood, the pricing of billboards varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Lakewood is $1,666.29, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Lakewood is $400, indicating that half of the available billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Lakewood is $0, which may represent special promotions or unique circumstances for specific advertising opportunities.

Static Billboards Impressions and CPM Metrics

Impressions and CPM metrics in Lakewood provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:

• Total Impressions: Lakewood's outdoor advertising generates approximately 106,911,000 impressions, showcasing the vast reach of billboards in the area.
• Average Impressions: On average, a billboard in Lakewood receives about 458,844 impressions, indicating the potential for significant exposure to your target audience.
• Median Impressions: The median number of impressions for a billboard in Lakewood is 383,969, highlighting the consistent impact of outdoor advertising in the region.
• Average CPM: The average cost per thousand impressions (CPM) in Lakewood is $7.71, offering a cost-effective solution for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $1.54, Lakewood's outdoor advertising market presents a range of affordable options for businesses of all sizes and budgets.

Some of the top static billboard providers in Lakewood

Here are the top providers in the Lakewood area for outdoor advertising:

• Digital Outdoor Advertising: A woman-owned advertising business that connects ad agencies to consumers across the United States, offering services like digital billboards, static billboards, and wallscapes.
• Adkom: A company that simplifies the out-of-home (OOH) media buying process for brands and agencies by unifying the fragmented media landscape through a single network.
• Crane Media Network: A part of Crane Payment Innovations (CPI), offering live monitoring for machines, inventory, devices, and payments, including route planning for drivers and loyalty apps for consumers.
• ECM Media: A company that offers charging solutions, sponsorships, and advertising opportunities, providing mobile charging stations for cellphones and other mobile devices, as well as digital signage, static displays, and other branding opportunities.
• Gas Station TV (GSTV): A data-driven, national video network that provides engaging on-the-go video content, reaching over 115 million monthly unique viewers across 29,000+ locations.

Other formats for advertising in Lakewood

A closer look at the data reveals the depth and breadth of the other opportunities available in Lakewood:

• Digital Billboards: In Lakewood, digital billboards receive approximately 28,000 impressions with an average CPM of $49.12. This modern and dynamic medium allows for frequent updates and targeted messaging, making it a popular choice for advertisers.
• Street Furniture: With 393,000 impressions and an average CPM of $3.15, street furniture advertising in Lakewood offers a cost-effective way to reach pedestrians and drivers in high-traffic areas, such as bus stops and shopping districts.
• Wheat Pastings: Wheat pastings in Lakewood generate around 173,000 impressions and have an average CPM of $0.88. This creative and eye-catching form of advertising allows brands to make a bold statement in urban environments.
• Retail Venues: Advertising in retail venues in Lakewood garners about 28,000 impressions with an average CPM of $42.63. This targeted approach enables advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Everything Else: Other advertising opportunities in Lakewood, such as alternative out-of-home formats, collectively receive approximately 1,351,000 impressions and have an average CPM of $3.58, showcasing the diverse range of options available to advertisers in the area.

Get started with advertising with AdQuick now!

AdQuick has revolutionized the out-of-home advertising landscape by connecting advertisers with over 1,600 premium OOH media owners, offering a comprehensive view of the entire market. This industry-leading platform enables users to execute campaigns faster and with improved measurability, providing access to 99% of billboard ads and guaranteeing the best prices. With white glove service for a seamless experience, there's never been a better time to harness the power of outdoor advertising. Don't miss out on this opportunity to elevate your brand's visibility – sign up for AdQuick today!