Billboards in Enterprise
*All metrics are based on a 4-week advertising campaign
In the bustling outskirts of Las Vegas, Enterprise stands out as a thriving suburban oasis and a prime location for outdoor advertising. Boasting a rapidly growing population, diverse neighborhoods, and proximity to the famous Strip, this area presents a unique opportunity for advertisers to engage with a wide audience. Billboards in Enterprise not only promote products but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.
What to look for when picking billboards
With over 528 billboard options to choose from, selecting the perfect billboard for your advertising campaign can be a daunting task. However, considering these four key factors can help you make an informed decision:
- Demographics: Understand your target audience's demographic information to determine the best location. For example, placing a billboard near a college campus for a product targeting young adults.
- Traffic Count: Choose high traffic areas to ensure your advertisement reaches as many people as possible. A billboard along a busy interstate with frequent congestion is an ideal location.
- Visibility: Ensure the billboard is clearly visible to traffic without obstructions. A large bulletin billboard along a major roadway offers high visibility to drivers and commuters.
- Intent: Align the billboard location with your campaign's goals, whether it's driving traffic to a nearby store or increasing brand awareness. A local business may benefit from a junior poster billboard placed close to their establishment.
Billboards price breakdown
Billboard pricing in Enterprise varies significantly, offering options for various budgets:
- Average Price: The average price for a billboard in Enterprise is $4,290.
- Median Price: The median price for a billboard in this area is $2,100, providing a more affordable option for advertisers.
- Lowest Price: With the lowest price at $0, some billboards may be available for free or through special promotions and partnerships.
Billboards Impression and CPM Metrics
In Enterprise, the impressions and CPM metrics for billboards showcase a wide range of advertising opportunities:
- Total Impressions: The total number of impressions in Enterprise is approximately 306,247,000, highlighting the vast reach of outdoor advertising in the area.
- Average Impressions: On average, a billboard in Enterprise receives around 583,000 impressions, demonstrating the potential for significant exposure.
- Median Impressions: The median number of impressions for a billboard in Enterprise is 129,000, offering a more balanced view of the typical exposure a billboard may receive.
- Average CPM: The average cost per thousand impressions (CPM) in Enterprise is $91.52, indicating the cost-effectiveness of billboard advertising in the area.
- Median CPM: With a median CPM of $5.39, advertisers can find even more affordable options for reaching their target audience in Enterprise.
Some of the top billboard providers in Enterprise
Here are the top billboard providers in Enterprise:
- Clear Channel Outdoor is committed to providing partners with more impact, innovation, partnership, and results through its outdoor advertising opportunities.
- Lamar Advertising Company specializes in outdoor advertising, offering services in billboard, digital, transit, and airport advertising to help businesses reach their audience effectively.
- OUTFRONT Media Inc. leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising.
- Reagan National Advertising, Inc. offers billboard advertising opportunities in Las Vegas, highlighting the city's unique appeal due to its large population and high visitor numbers, making it an efficient market for outdoor advertising.
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Other formats for advertising in Enterprise
A closer look at the data reveals the depth and breadth of the other opportunities available in Enterprise:
- Digital Billboards: In Enterprise, digital billboards receive approximately 380,000 impressions with an average CPM of $9.88. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
- Street Furniture: Street furniture in Enterprise garners around 110,000 impressions. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to engage with pedestrians and commuters at eye level.
- Retail Venues: Retail venues in Enterprise generate about 13,000 impressions with an average CPM of $14.90. By placing ads in shopping centers and stores, advertisers can target consumers in a purchasing mindset, increasing the likelihood of conversions.
- Everything Else: Other advertising opportunities in Enterprise accumulate approximately 599,000 impressions with an average CPM of $5.75. This category encompasses a wide range of options, such as hand-painted murals and guerrilla marketing tactics, allowing advertisers to think outside the box and create memorable campaigns.
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