Billboards in Dundalk

*All metrics are based on a 4-week advertising campaign

Located near the Chesapeake Bay, Dundalk is a thriving community with a rich history and diverse population. This waterfront town offers advertisers a unique opportunity to engage with residents and visitors alike. With its bustling commercial areas, scenic parks, and strong sense of community, outdoor advertising in Dundalk allows brands to become an integral part of the local landscape, creating memorable connections and fostering meaningful conversations with their target audience.

What to look for when picking billboards

When selecting billboards for your advertising campaign, there are several factors to consider to ensure you reach your target audience effectively. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that aligns with your target audience's demographics, interests, and daily routines. For example, placing a billboard near a college campus would be ideal for targeting students and young adults.
• Visibility: Make sure the billboard is easily visible to both drivers and pedestrians. Consider factors such as the billboard's height, angle, and distance from the road, as well as any potential obstructions like trees or buildings.
• Size and Type: Select the appropriate billboard size and type for your campaign goals and budget. For example, a large bulletin billboard along a busy highway would be suitable for reaching a wide audience, while a smaller junior poster in a residential area would be more effective for targeting local residents.
• Duration: Determine the optimal duration for your billboard campaign based on your marketing objectives and budget. For instance, a branding campaign might require a longer duration, while a promotion for an upcoming event might only need a few weeks of exposure.

Billboards price breakdown

In Dundalk, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Dundalk is approximately $2,787.22, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Dundalk is $950, indicating that half of the available billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Dundalk is $0, which may represent special promotions or unique circumstances such as non-profit or community-based advertising opportunities.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in evaluating the effectiveness of your outdoor advertising campaign in Dundalk. Here's a breakdown of these metrics:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Dundalk is approximately 12,741,000, which represents the overall reach of your campaign.
• Average Impressions: On average, a billboard in Dundalk generates about 245,000 impressions per 4-week campaign, indicating the typical reach of a single billboard.
• Median Impressions: The median number of impressions for a billboard in Dundalk is 185,730, meaning that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) in Dundalk is $29.80, which helps you gauge the cost-effectiveness of your advertising campaign.
• Median CPM: The median CPM in Dundalk is $4.70, indicating that half of the available billboards have a higher CPM and half have a lower CPM.

Some of the top billboard providers in Dundalk

When planning your outdoor advertising campaign in Dundalk, consider partnering with one of these top billboard providers:

• Adkom simplifies national out-of-home media campaigns by unifying the fragmented media landscape through a single network, offering brands the opportunity to unlock untapped media opportunities and stand out from the competition.
• Clear Channel Outdoor is a leading outdoor advertising company that offers innovative advertising solutions and helps brands reach their desired audience with measurable results.
• Integration Media is a company that specializes in outdoor advertising and is currently in the process of launching their full website.
• Capitol Outdoor is a national billboard advertising company with landmark locations and a wide range of out-of-home advertising options.
• Premier Outdoor Media is a locally-based, boutique Out-of-Home (OOH) company that operates both static and digital billboards across New York, New Jersey, Pennsylvania, Maryland, and Delaware.

Other formats for advertising in Dundalk

A closer look at the data reveals the depth and breadth of the other opportunities available in Dundalk:

• Digital Billboards: In Dundalk, digital billboards generate approximately 37,000 impressions with an average CPM of $13.92. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time messaging capabilities, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Dundalk receive about 40,000 impressions with an average CPM of $11.62. By targeting consumers in shopping environments, retail venue advertising can effectively influence purchasing decisions and drive brand awareness.

Get started with advertising with AdQuick now!

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