Challenge

A leading direct-to-consumer mattress brand sought to drive both offline and ecommerce sales.

Solution

The brand partnered with AdQuick to influence their target consumers in five select markets. They ran a hybrid campaign including a mix of:

• High-impact, premium units with 100% SOV through AdQuick Pro, and
• Targeted, programmatic digital OOH ads through AdQuick DSP, which can be optimized in real-time based on measured performance

To track campaign effectiveness, AdQuick ran causal impact studies to measure the lift in sales in each specific market.

Results

The campaign generated sales lifts all five target markets, with market-specific lift ranging from 5% to 25%. The campaign was so successful that it broke company records!