Challenge

This client wanted to make a brand splash and drive sales KPIs across 4 markets, then use measurement to prove the value of the campaign

Solution

The brand partnered with AdQuick to run a set of high-impact creatives in 4 dense urban cities - Atlanta, Chicago, Denver, and San Francisco. We worked together to implement a comprehensive measurement strategy including attribution, causal lift and brand lift to capture campaign ROI using multiple signals.

Results

Brand Lift studies proved that those who recall seeing the ad had a 24% higher intent to act , and a 36% higher purchase consideration than non-ad recallers.

Attribution reporting captured 5.98K store conversions across the 4 cities’ locations, and 2.62K add-to-cart conversions.

Lower funnel sales lift studies proved that we were able to generate a 13% sales lift over a national control baseline, which was driven by a 12.5% - 21.0% increase in new customer orders in test markets during the campaign period.

Based on sales lift and campaign budget, this campaign showed a Return on Ad Spend (ROAS) of 1.61.