Out-of-Home Toolkit for Political Advertisers

Your go-to resource for planning winning out-of-home advertising campaigns this election season.

Political Advertising Toolkit

Social media platforms are no longer supporting political ad targeting, TV impressions are shrinking, and the cost of digital channels are rising. Now more than ever, political advertisers need to diversify their media mix.

Out-of-home advertising –– including billboards, wildpostings, car wraps, GSTV, and more –– is perfectly suited to political messaging. It’s efficient, impossible-to-miss, trusted, fraud-free, and it reaches everyone. But it can seem complicated to plan, buy, and measure.

Our Political Advertiser Toolkit is here to help. Explore the out-of-home ad units available in your district, city, or state, identify the necessary budget levels to reach voters, and even turn your digital campaign into an OOH campaign in a few clicks.

political advertiser toolkit image
Featured Tools
Market Explorer
Explore the OOH ad inventory that’s available within your city, state, or congressional district, and identify the average costs to reach voters within different neighborhoods.
Budget Estimator
Identify the investment level needed to reach saturation point within your district, so you can set appropriate fundraising goals.
Look-alike Markets
For national or statewide campaigns, uncover high-value areas that allow you to ​​scale your OOH media buys efficiently –– without sacrificing performance.
Audience Buying
Reach voters likely to be interested in your message, including segments indicating political affiliation, demographics, special interests that may indicate certain voting behavior, and more.
Featured Articles
How Vote.org Empowers the American Public with AdQuick
Vote.org, a nonpartisan nonprofit, is on a mission to protect Americans’ rights to vote, and educating the American public is a critical step. Here’s how Vote.org works with AdQuick to share critical information with the American public, on a massive scale and at an expedited time frame.
Read
AdQuick and Santa Clara County Win Gold! (Here's How you Can, Too..)
Our work with the Santa Clara County Public Health Department recently earned gold honors in the 2021 MarCom Awards! Learn more about the award-winning campaign, including 5 tips that every marketer can take away to improve the resonance and effectiveness of their own OOH advertising.
Read
Make Your Message ‘Go Viral’ with Out-of-Home Advertising
Marketing channels are more interconnected than ever before, and out-of-home is now being used to amplify social media campaigns and the social movements they inspire. Here are 4 ideas for driving social media amplification via OOH ads in unexpectedly powerful ways.
Read
Out-of-Home Advertising Can Amplify the Effectiveness of Your Entire Media Mix
Want to drive greater performance out of your multichannel marketing campaigns? Now’s the time to empower OOH advertising to fuel and amplify your media mix.
Read
AdQuick Helps Local Investor Spur Tech Talent to Move to Miami
Learn how a viral billboard campaign featuring Miami’s Mayor, Francis Suarez, helped position Miami as a tech hotspot and drive silicon valley tech workers to the Magic City.
Read
AdQuick's Crowdfunding Helps Raise Awareness for the Justice for Breonna Taylor Act
Learn how AdQuick’s Crowdfunding solution helped encourage the establishment of “Breonna’s Law,” a local ordinance designed to ban no-knock search warrants.
Read

Need more information? Visit our Resource Library.

Try AdQuick Toolkit

Gain free and instant access to a collection of helpful OOH tools

Get Started

Get Started ->

Launch hyper-targeted OOH campaigns in minutes