Billboards in Columbus

*All metrics are based on a 4-week advertising campaign

In the bustling city of Columbus, Georgia, a vibrant canvas for outdoor advertising unfolds. Renowned for its rich history, thriving arts scene, and diverse neighborhoods, Columbus provides a unique platform for advertisers to seamlessly integrate their messages into the fabric of daily life. Billboards in Columbus do more than promote products; they foster connections between communities, brands, and individuals, crafting narratives that resonate with each passerby.

What to look for when picking billboards

With a total of 803 billboards in Columbus, selecting the right ones for your advertising campaign can be a daunting task. However, considering the following factors can help you make an informed decision:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts for maximum exposure. For example, placing a billboard near a college campus for a product targeting college students.
• Visibility: Ensure the billboard is easily visible by considering factors such as height, alignment, and potential obstructions. A billboard placed along a busy highway with no obstructions will be more effective than one hidden behind trees or buildings.
• Size and Type: Select the appropriate size and type of billboard based on your campaign goals and budget. For instance, a large bulletin may be suitable for a brand awareness campaign, while a smaller junior poster might be more fitting for a local business promotion.
• Duration: Determine the optimal duration for your billboard advertisement based on your campaign objectives. A short-term campaign may require a few weeks, while a long-term brand awareness campaign might benefit from several months of exposure.

Billboards price breakdown

Billboard pricing in Columbus varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Columbus is $2,270.02, providing a general idea of the typical cost for advertising in the area.
• Median Price: With a median price of $900, this figure represents the middle ground in billboard pricing, offering a more affordable option for smaller businesses or campaigns.
• Lowest Price: The lowest price for a billboard in Columbus is $0, indicating that there may be opportunities for free or heavily discounted advertising, depending on the circumstances and availability.

Billboards Impression and CPM Metrics

In Columbus, the impressions and CPM metrics for billboards provide valuable insights into the potential reach and cost-effectiveness of outdoor advertising campaigns:

• Total Impressions: With a total of 447,225,000 impressions, Columbus offers a substantial audience for advertisers to target through billboards.
• Average Impressions: The average number of impressions per billboard in Columbus is 562,547, indicating the typical reach of an individual billboard in the area.
• Median Impressions: The median number of impressions for Columbus billboards is 366,297, representing the middle value in the distribution of impressions.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Columbus is $74.74, providing a general idea of the cost-effectiveness of advertising in the area.
• Median CPM: With a median CPM of $3.69, this figure represents a more affordable option for advertisers seeking cost-effective billboard placements in Columbus.

Some of the top billboard providers in Columbus

Here are the top billboard providers in Columbus, offering a variety of outdoor advertising solutions to help businesses reach their target audience effectively:

• Adams Outdoor Advertising specializes in impactful outdoor advertising solutions, leveraging the power of billboards, digital, and online media to create memorable campaigns.
• Adkom unifies the fragmented out-of-home media landscape through a single network, making it easier for brands and agencies to access over 350 media owners across 190+ DMAs with just one RFP.
• Digital Outdoor Advertising is featured in an article on Alluvit, discussing the significance and impact of digital billboards in the realm of outdoor advertising.
• Lamar Advertising Company specializes in outdoor advertising, offering a wide range of products including billboards, digital billboards, transit, and airport advertising to help businesses reach their target audience effectively.
• OUTFRONT Media leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising.

Other formats for advertising in Columbus

A closer look at the data reveals the depth and breadth of the other opportunities available in Columbus:

• Digital Billboards: In Columbus, digital billboards receive 28,000 impressions with an average CPM of $21.50. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it an increasingly popular choice for advertisers.
• Airport: Airport advertising in Columbus generates 10,000 impressions with an average CPM of $5.00. With a captive audience and high dwell times, airport advertising offers a unique opportunity to engage with travelers in Columbus, Georgia.
• Retail Venues: Retail venue advertising in Columbus garners 29,337 impressions with an average CPM of $18.66. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Columbus boasts 10,000,000 impressions with an average CPM of $1.99. With a wide reach and the ability to target specific routes, transit advertising is an effective way to connect with commuters and travelers alike.
• Everything Else: Other advertising opportunities in Columbus accumulate 360,173 impressions with an average CPM of $0.00. These diverse options provide advertisers with the flexibility to explore unique and creative ways to reach their target audience.

Get started with advertising with AdQuick now!

As the vibrant city of Columbus offers a diverse range of outdoor advertising opportunities, it's essential to choose the right platform to streamline the process and maximize your campaign's effectiveness. AdQuick simplifies out-of-home advertising with its technology, expertise, and data-driven approach, catering to advertisers, agencies, OOH specialists, and media owners. With access to over 1,400 premium OOH media owners, the ability to execute OOH buys 10x faster, and unprecedented measurability of campaign effectiveness, AdQuick is the go-to solution for your Columbus advertising needs. Don't miss out on the benefits of this powerful platform – Get Started with AdQuick today!