Billboards in Waimea
*All metrics are based on a 4-week advertising campaign
Waimea, located in Hawaii County, is a picturesque town with a rich cultural heritage and stunning natural beauty. Its unique blend of paniolo (Hawaiian cowboy) history, thriving arts scene, and diverse population make it an ideal location for advertisers to engage with audiences. Outdoor advertising in Waimea allows brands to become part of the local landscape, creating memorable connections with residents and visitors alike.
What to look for when picking billboards
When selecting billboards for your advertising campaign, it's essential to consider various factors to ensure maximum impact and reach. Here are four key aspects to keep in mind:
- Demographics: Choose locations where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level. For example, placing a billboard near a college campus may be ideal for targeting young adults.
- Visibility: Make sure the billboard is clearly visible to drivers and pedestrians by considering alignment, height, and absence of obstructions like trees and power lines. A billboard placed at a readable height within the driver's frame of vision will be more effective.
- Traffic Count: Opt for locations with high traffic counts to ensure your billboard reaches a large number of people. Busy interstates, congested roads, and bustling intersections are good options for maximum exposure.
- Size and Type: Select the appropriate size and type of billboard for your campaign, considering factors such as budget, location, and target audience. For example, a large bulletin billboard along a busy highway may be suitable for targeting commuters, while a smaller junior poster in an urban neighborhood may be more effective for reaching local residents.
Billboards price breakdown
Billboard pricing in Waimea varies depending on factors such as location, size, and visibility, with the following price data points:
- Average Price: The average price for a billboard in Waimea is approximately $1,446.67, reflecting a range of options for advertisers to choose from based on their budget and campaign goals.
- Median Price: With a median price of $250, it's possible to find affordable billboard options in Waimea that can still effectively reach your target audience.
- Lowest Price: The lowest price for a billboard in Waimea is $250, offering budget-conscious advertisers an opportunity to engage with audiences through outdoor advertising without breaking the bank.
Billboards Impression and CPM Metrics
In Waimea, outdoor advertising campaigns can achieve significant reach and engagement, with the following impressions and CPM metrics:
- Total Impressions: The total number of impressions for a 4-week campaign in Waimea is approximately 1,942,000, showcasing the potential reach of outdoor advertising in the area.
- Average Impressions: On average, a billboard in Waimea generates around 648,000 impressions during a 4-week campaign, offering a substantial audience for advertisers to connect with.
- Median Impressions: The median number of impressions for a billboard in Waimea is 120,000, indicating that there are options for advertisers with varying campaign goals and budgets.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Waimea is $2.36, reflecting a competitive pricing landscape for outdoor advertising in the region.
- Median CPM: With a median CPM of $2.22, advertisers can find cost-effective options for reaching their target audience through outdoor advertising in Waimea.
Some of the top billboard providers in Waimea
Here are the top providers of outdoor advertising in Waimea:
- Terraboost Media LLC specializes in wellness billboards, partnering with trusted retailers to reach millions of consumers every day and offering cost-efficient advertising options.
- Look Media is a leading provider of pole banner media, delivering high-impact messages in 170+ DMAs to verified audiences for both general market and retail targeting.
- Movia Media offers mobile billboard advertising services with a unique combination of truck advertising, analytics, and retargeting abilities, driving the message to the exact audience based on demographics, time of day, geographics, and specific routes and roads.
- Pivot OOH is a leader in the US out-of-home media industry, providing various OOH media services such as Traditional OOH, National Transit, Digital OOH, Station Dominations, and Experiential OOH.
- Terraboost Media LLC (duplicate) offers advertising solutions that engage consumers in their everyday lives, partnering with trusted and nationally recognized brand companies to reach 280 million consumers every day through wellness kiosks and billboards.
Other formats for advertising in Waimea
A closer look at the data reveals the depth and breadth of the other opportunities available in Waimea:
- Retail Venues: In Waimea, retail venues generate approximately 105,000 impressions with an average CPM of $2.43. These venues offer advertisers the opportunity to engage with consumers in a more intimate and targeted setting.
- Everything Else: In Waimea, all other advertising types combined generate approximately 1,732,653 impressions with an average CPM of $2.22. This diverse range of options allows advertisers to explore unique and creative ways to reach their target audience.
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