Billboards in Ankeny
*All metrics are based on a 4-week advertising campaign
Ankeny, a rapidly growing city, offers a unique opportunity for advertisers to reach a diverse and engaged audience. Known for its top-rated schools, thriving business community, and family-friendly atmosphere, this city provides a perfect backdrop for outdoor advertising. By integrating their messages into the daily lives of Ankeny's residents, advertisers can create lasting connections with consumers, fostering brand loyalty and driving results.
What to look for when picking billboards
When selecting billboards for your advertising campaign, there are 15 key factors to consider in order to maximize your ad's effectiveness. Some of these factors include:
- Demographics: Choose locations where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level.
- Traffic Count: Opt for high-traffic areas, such as busy interstates, congested intersections, and locations with long wait times, to ensure maximum exposure.
- Visibility: Make sure your billboard is clearly visible to drivers and pedestrians by considering alignment, height, and the absence of obstructions like trees and power lines.
- Size and Type: Select the appropriate billboard size and type for your campaign, such as bulletins for highways, posters for primary and secondary arterial roadways, and junior posters for urban neighborhoods or smaller roads.
Billboards price breakdown
In Ankeny, billboard pricing varies depending on factors such as location, size, and visibility, with the following price data points:
- Average Price: The average price for a billboard in Ankeny is $1,084.07, which can help advertisers estimate their overall campaign budget.
- Median Price: With a median price of $1,700, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
- Lowest Price: The lowest price for a billboard in Ankeny is $250, providing an affordable option for advertisers with limited budgets or those looking to test the effectiveness of outdoor advertising.
Billboards Impression and CPM Metrics
In Ankeny, the impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:
- Total Impressions: The total number of impressions for a 4-week campaign in Ankeny is approximately 2,931,000, showcasing the potential reach of outdoor advertising in this city.
- Average Impressions: On average, a billboard in Ankeny generates around 195,000 impressions per 4-week campaign, indicating the typical exposure an advertiser can expect.
- Median Impressions: With a median value of 179,000 impressions, this figure represents the middle point in the range of impressions, offering a more accurate representation of typical reach.
- Average CPM: The average cost per thousand impressions (CPM) in Ankeny is $12.01, which can help advertisers estimate the cost-effectiveness of their outdoor advertising campaigns.
- Median CPM: With a median CPM of $7.29, this value represents the middle point in the range of CPM values, providing a more accurate representation of typical costs per thousand impressions.
Some of the top billboard providers in Ankeny
Here are the top billboard providers in Ankeny, each offering unique services and opportunities for advertisers:
- Adkom simplifies national out-of-home media campaigns by unifying the fragmented media landscape through a single network, offering brands the opportunity to unlock untapped media opportunities and stand out from the competition.
- Lamar Advertising Company offers outdoor advertising services, including billboards, digital displays, and transit advertising, with a focus on helping businesses expand their reach and tell their stories.
- Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
- Adams Outdoor Advertising specializes in billboards, digital advertising, and online advertising, and believes in the power and relevance of outdoor advertising.
- Integration Media is a company that specializes in outdoor advertising and is currently in the process of launching their full website.
Other formats for advertising in Ankeny
A closer look at the data reveals the depth and breadth of the other opportunities available in Ankeny:
- Digital Billboards: In Ankeny, digital billboards generate around 50,000 impressions with an average CPM of $10.63. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers.
- Street Furniture: Street furniture in Ankeny garners approximately 481,000 impressions and has an average CPM of $39.59. This versatile advertising medium includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to engage with pedestrians and commuters.
- Retail Venues: Advertising in retail venues in Ankeny reaches around 50,000 impressions with an average CPM of $11.34. This targeted approach allows advertisers to connect with consumers in shopping centers, malls, and other retail environments, increasing the likelihood of purchase decisions.
Get started with advertising with AdQuick now!
AdQuick offers a comprehensive solution for out-of-home advertising, providing seamless ad buying, measurement capabilities, and access to a wide range of media owners. The platform delivers efficient and effective ways to plan, buy, and measure OOH campaigns, ensuring advertisers can make the most of their investment. With highly satisfied customers and a commitment to providing industry-leading technology and white-glove service, AdQuick is the go-to choice for businesses looking to make a big impression with outdoor advertising. Don't miss out on the opportunity to launch hyper-targeted OOH campaigns in minutes. Get started with AdQuick today!