Billboards in South Valley
*All metrics are based on a 4-week advertising campaign
South Valley, a thriving suburban area, presents a fantastic opportunity for outdoor advertising. With its picturesque landscapes, bustling shopping centers, and diverse population, this region offers advertisers a unique platform to engage with their target audience. Outdoor advertising in South Valley not only promotes products and services but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.
What to look for when picking billboards
With 128 billboard options available, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:
- Location: Choose a billboard location that targets your desired demographics, such as placing a billboard near a college or university to target young adults or along a busy interstate to reach college-educated adults with above-average incomes.
- Visibility: Ensure the alignment and height of the billboard provide maximum visibility, making it difficult to ignore and serving as a helpful reminder for potential customers.
- Duration: Determine the optimal duration for your billboard advertisement based on your campaign goals and budget, with most campaigns lasting at least four weeks.
- Size and Type: Select the appropriate billboard size and type for your campaign, such as bulletins for targeting drivers and commuters along highways, posters for local audiences along primary and secondary arterial roadways, or junior posters for urban neighborhoods and smaller roads.
Billboards price breakdown
In South Valley, billboard pricing varies depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices for billboards in the area:
- Average Price: The average price for a billboard in South Valley is $909.18, which takes into account a wide range of billboard options and locations.
- Median Price: With a median price of $676.25, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
- Lowest Price: The most affordable billboards in South Valley can be found at a price as low as $200, providing budget-friendly options for advertisers.
Billboards Impression and CPM Metrics
In South Valley, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of billboard advertising in the area:
- Total Impressions: The total number of impressions for all billboards in South Valley is approximately 41,385,000, showcasing the vast reach of outdoor advertising in the region.
- Average Impressions: On average, a billboard in South Valley generates around 323,000 impressions, indicating the potential for significant brand exposure.
- Median Impressions: The median number of impressions for a billboard in South Valley is about 269,000, offering a more accurate representation of typical audience reach.
- Average CPM: The average cost per thousand impressions (CPM) for billboards in South Valley is $5.30, providing a cost-effective advertising solution for businesses.
- Median CPM: With a median CPM of $2.25, this value represents the middle point in the range of CPM costs, further emphasizing the affordability of billboard advertising in the area.
Some of the top billboard providers in South Valley
South Valley is home to several top billboard providers, each offering unique services and opportunities for advertisers. Here are five of the top providers in the area:
- Adkom specializes in out-of-home advertising, providing national campaigns across multiple markets, exclusive inventory, and a simplified OOH-buying process.
- Lamar Advertising offers free design services, dedicated support, and nationwide coverage, with over 363,000 outdoor advertising displays across the U.S. and Canada.
- Clear Channel Outdoor provides advertising opportunities in over 65 markets and 55+ commercial airports nationwide, with creative solutions and data-driven planning through their CCO RADAR platform.
- 1107 Outdoor is mentioned on Billboard Insider, but the website does not provide specific information about their services or background.
- AdFocus offers a wide range of outdoor advertising and out-of-home media products, such as static and digital billboards, indoor and outdoor kiosks, taxi advertising, and more.
Other formats for advertising in South Valley
A closer look at the data reveals the depth and breadth of the other opportunities available in South Valley:
- Digital Billboards: In South Valley, digital billboards generate approximately 15,000 impressions with an average CPM of $11.22. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
- Street Furniture: Street furniture in South Valley garners around 133,000 impressions and has an average CPM of $8.68. This versatile advertising format includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to engage with pedestrians and commuters.
- Retail Venues: Advertising in retail venues in South Valley reaches approximately 28,000 impressions with an average CPM of $16.35. This targeted approach allows advertisers to connect with consumers in shopping centers, malls, and other retail environments, enhancing the overall shopping experience.
Get started with advertising with AdQuick now!
South Valley offers a diverse range of outdoor advertising opportunities, making it an ideal location for businesses to connect with their target audience. By leveraging the power of billboards and other out-of-home advertising formats, advertisers can create impactful campaigns that resonate with consumers and drive results. AdQuick, a platform specializing in billboards and out-of-home advertising, provides various products and solutions for advertisers, agencies, and OOH media owners. With benefits such as immediate access to over 1,400 premium OOH media owners, faster execution of OOH buys, quick campaign launches, and advanced measurability, AdQuick is the perfect partner for your outdoor advertising needs. Don't miss out on the opportunity to elevate your brand's presence in South Valley – sign up for AdQuick today!