Billboards in Westerly
*All metrics are based on a 4-week advertising campaign
Westerly, a charming coastal town, provides a picturesque backdrop for outdoor advertising. Known for its stunning beaches, historic downtown, and vibrant arts scene, this location offers advertisers a unique opportunity to engage with both locals and tourists alike. Outdoor advertising in Westerly not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating memorable experiences for all who encounter it.
What to look for when picking billboards
When selecting billboards for advertising, there are 11 key factors to consider in order to maximize the effectiveness of your campaign. Some of these factors include:
- Demographics: Choose locations where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level.
- Traffic Count: Opt for high-traffic areas, such as busy interstates, congested intersections, and locations with long wait times, to reach a larger audience.
- Visibility: Ensure the billboard is clearly visible to drivers and pedestrians by considering alignment, height, and the absence of obstructions like trees and power lines.
- Land Use Type: Take into account the surrounding land use, as commercial areas attract a diverse mix of people, while residential areas are limited to local residents and industrial areas primarily feature employees of specific industries.
Billboards price breakdown
In Westerly, the pricing of billboards varies depending on factors such as location, visibility, and traffic count. Here's a breakdown of the billboard pricing in the area:
- Average Price: The average price for a billboard in Westerly is $668.18, which takes into account a range of locations and visibility levels.
- Median Price: The median price for a billboard in Westerly is $250, representing the middle value when all prices are arranged in ascending order.
- Lowest Price: The lowest price for a billboard in Westerly is $250, which may be found in less trafficked or less visible areas.
Billboards Impression and CPM Metrics
In Westerly, the impressions and CPM metrics for outdoor advertising campaigns provide valuable insights into the reach and cost-effectiveness of billboards in the area:
- Total Impressions: The total number of impressions for a 4-week campaign in Westerly is approximately 1,720,000, showcasing the potential reach of outdoor advertising in the region.
- Average Impressions: On average, a billboard in Westerly generates around 156,000 impressions per 4-week campaign, indicating the typical exposure for an ad in this market.
- Median Impressions: The median number of impressions for a billboard in Westerly is 100,000, representing the middle value when all impressions are arranged in ascending order.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Westerly is $6.11, providing a benchmark for evaluating the cost-effectiveness of an outdoor ad campaign.
- Median CPM: The median CPM for a billboard in Westerly is $4.17, offering a more balanced perspective on the typical cost per thousand impressions in the area.
Some of the top billboard providers in Westerly
Here are the top billboard providers in Westerly:
- Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Velocity, A Managed Services Company is a Managed Solutions Provider offering a comprehensive suite of technology solutions and support to help businesses grow.
Other formats for advertising in Westerly
A closer look at the data reveals the depth and breadth of the other opportunities available in Westerly:
- Retail Venues: In Westerly, retail venues generate around 80,000 impressions with an average CPM of $3.09. These high-traffic locations offer advertisers the chance to engage with consumers in a shopping mindset, making it an effective choice for promoting products and services.
Get started with advertising with AdQuick now!
Outdoor advertising in Westerly offers a unique opportunity to connect with a diverse audience in a picturesque setting. By considering factors such as demographics, traffic count, and visibility, advertisers can maximize the effectiveness of their campaigns. With a variety of billboard providers and retail venues available, there's no shortage of options to reach your target audience. To take advantage of the benefits of out-of-home advertising and launch hyper-targeted campaigns in minutes, sign up with AdQuick today.