Billboards in Stamford

*All metrics are based on a 4-week advertising campaign

Stamford, Connecticut, a thriving coastal city, presents a prime opportunity for outdoor advertising. With its bustling downtown, picturesque waterfront, and diverse neighborhoods, Stamford offers advertisers a unique platform to engage with a wide range of audiences. Outdoor advertising in Stamford not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking billboards

With over 302 billboards in Stamford, it's essential to consider various factors when choosing the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in an area with high traffic count and visibility, targeting the right demographics. For example, placing a billboard near a college or university to target young adults.
• Size: Choose the appropriate size for your campaign, such as bulletins for highways, posters for primary and secondary arterial roadways, or junior posters for urban neighborhoods and smaller roads.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Digital billboards, for instance, offer dynamic messages and adaptability to new technology.
• Duration: Determine the optimal duration for your billboard to be up, depending on your campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions may only require a month.

Billboards price breakdown

In Stamford, the pricing of billboards varies significantly, with the following key data points:

• Average Price: The average price for a billboard in Stamford is $2,595.62, which takes into account all types of billboards and their respective costs.
• Median Price: The median price for a billboard in Stamford is $500, indicating that half of the billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Stamford is $0, which may represent special promotions or unique circumstances for specific advertising opportunities.

Billboards Impression and CPM Metrics

In Stamford, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: Stamford's outdoor advertising campaigns generate a total of 216,717,000 impressions, showcasing the vast reach of billboards in the city.
• Average Impressions: On average, a billboard in Stamford receives 722,000 impressions, indicating the potential for significant audience engagement.
• Median Impressions: The median number of impressions for a billboard in Stamford is 95,000, highlighting the variation in visibility and impact across different locations and billboard types.
• Average CPM: The average cost per thousand impressions (CPM) in Stamford is $8.04, offering advertisers a cost-effective way to reach their target audience.
• Median CPM: With a median CPM of $2.76, half of the billboards in Stamford offer an even more affordable option for advertisers seeking to maximize their return on investment.

Some of the top billboard providers in Stamford

Stamford boasts a variety of top outdoor advertising providers, each offering unique services and opportunities for advertisers to reach their target audience. Some of the leading providers in Stamford include:

• Insite Street Media: Known for its innovation and excellence in the development and management of out-of-home media assets, Insite Street Media offers various advertising services targeting specific audiences, including transit benches, transit shelters, bus advertising, and other non-traditional out-of-home formats.
• Outfront: Specializing in out-of-home advertising services and marketing solutions, Outfront leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
• Terraboost Media LLC: Operating in various networks such as supermarkets, pharmacies, fitness centers, airports, and malls, Terraboost offers advertising solutions that engage consumers in their everyday lives, reaching 280 million consumers daily.
• Captivate: Although primarily focused on enterprise workflow automation and sales performance management, CaptivateIQ has been trusted by a significant number of Forbes Cloud 100 Organizations and offers services that automate commissions, motivate reps, and captivate with insights.

Other formats for advertising in Stamford

A closer look at the data reveals the depth and breadth of the other opportunities available in Stamford:

• Digital Billboards: In Stamford, digital billboards receive 37,000 impressions with an average CPM of $111.26. This modern and eye-catching medium allows for dynamic messaging and real-time updates, making it a popular choice for advertisers seeking flexibility and innovation.
• Street Furniture: Street furniture in Stamford garners 104,000 impressions, showcasing the potential of this advertising format to engage pedestrians and commuters in high-traffic urban areas.
• Retail Venues: Retail venues in Stamford generate 50,000 impressions with an average CPM of $11.83. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions and sales.
• Transit: Transit advertising in Stamford achieves 6,000,000 impressions with an average CPM of $4.55. This cost-effective medium enables advertisers to reach a captive audience of daily commuters, making it an ideal choice for local businesses and event promotions.
• Everything Else: Other advertising opportunities in Stamford accumulate 8,000 impressions with an average CPM of $519.92. These unique and diverse formats offer advertisers the chance to explore unconventional methods and stand out from the competition.

Get started with advertising with AdQuick now!

Stamford, Connecticut, offers a diverse range of outdoor advertising opportunities, making it an ideal location for brands to connect with their target audience. By leveraging the power of billboards and other out-of-home advertising formats, advertisers can create impactful campaigns that resonate with consumers and drive results. To take advantage of these opportunities and gain access to over 1,400 premium OOH media owners, execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability, sign up for AdQuick today.