Static Billboards in Stratford

*All metrics are based on a 4-week advertising campaign

Stratford, a charming coastal town, presents a fantastic opportunity for outdoor advertising. With its picturesque beaches, thriving arts scene, and diverse neighborhoods, this town offers a unique backdrop for advertisers to engage with the community. Outdoor advertising in Stratford not only promotes products but also fosters connections between brands, residents, and visitors, creating memorable experiences and impactful narratives for all who pass by.

What to look for when picking static billboards

When selecting billboards for your advertising campaign, there are several factors to consider to ensure you reach your target audience and maximize your ad's impact. With over 110 options to choose from, here are four key aspects to keep in mind:

• Location: Choose a billboard location that aligns with your target audience's demographics, traffic count, visibility, land use type, proximity, and intent. For example, a billboard near a busy intersection will reach more people than one in a quiet residential area.
• Size: Consider the size of the billboard, as larger billboards like bulletins (14 feet high and 48 feet wide) are more visible and impactful than smaller ones like junior posters (6 feet high and 12 feet wide).
• Type: Select the type of billboard that best suits your campaign, such as traditional billboards, digital billboards with dynamic messages, or wallscapes that incorporate lighting and video elements.
• Duration: Determine the optimal duration for your billboard ad based on your campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions might only need a month of exposure.

Static Billboards price breakdown

In Stratford, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Stratford is $2,759.15, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Stratford is $350, indicating that half of the available billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Stratford is $0, which may represent special promotions or unique circumstances for specific advertising opportunities.

Static Billboards Impressions and CPM Metrics

When evaluating the effectiveness of your outdoor advertising campaign in Stratford, it's essential to consider the impressions and cost per thousand impressions (CPM) metrics:

• Total Impressions: The total number of impressions for all billboards in Stratford is approximately 101,824,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Stratford generates around 925,672 impressions, indicating the potential exposure your ad could receive.
• Median Impressions: The median number of impressions for a billboard in Stratford is 125,000, which means that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Stratford is $5.70, providing a benchmark for evaluating the cost-effectiveness of your ad campaign.
• Median CPM: The median CPM for a billboard in Stratford is $2.76, offering a more balanced perspective on the cost per thousand impressions across various billboard options.

Some of the top static billboard providers in Stratford

Stratford boasts a variety of top billboard providers, each offering unique services and opportunities for advertisers:

• Adkom specializes in out-of-home advertising, unifying the fragmented media landscape through a single network and offering a wide range of media formats.
• Lamar Advertising provides free design services, dedicated support, and nationwide coverage, with over 363,000 outdoor advertising displays across the U.S. and Canada.
• Barrett Outdoor is a family-owned and operated billboard company in Connecticut, offering a variety of billboard locations and award-winning art.
• 41.10 Media is a media sales and marketing consulting company, helping networks monetize and grow with targeted media spending and revenue maximization.
• Dolphin Digital is a digital out-of-home (DOOH) advertising company, focusing on brand safety, transparency, and a powerful CMS for managing advertisements and screens.

Other formats for advertising in Stratford

A closer look at the data reveals the depth and breadth of the other opportunities available in Stratford:

• Digital Billboards: In Stratford, digital billboards generate approximately 47,000 impressions with an average CPM of $9.84. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time messaging capabilities, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Stratford receive around 125,000 impressions and have an average CPM of $6.38. These high-traffic locations provide advertisers with a captive audience, making them an ideal choice for targeting consumers in a shopping mindset.
• Everything Else: Other advertising opportunities in Stratford, such as alternative media formats and unique placements, generate approximately 1,639,000 impressions with an average CPM of $1.95. These diverse options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.

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