Billboards in Bath

*All metrics are based on a 4-week advertising campaign

In the charming coastal town of Bath, outdoor advertising finds a unique and captivating stage. Known for its rich maritime history, stunning architecture, and vibrant community, Bath provides advertisers with a diverse audience and picturesque backdrop. Outdoor advertising in Bath goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that engage and inspire residents and visitors alike.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are 7 key factors to consider. Here are four of those factors, along with examples of what makes them important:

• Demographics: Choose a location where your target audience is likely to be present. For example, if your target audience is young professionals, placing a billboard near a business district would be ideal.
• Visibility: Ensure the billboard is clearly visible to drivers and pedestrians. For instance, a billboard placed at a busy intersection with no obstructions like trees or power lines would be highly visible.
• Land Use Type: Consider the surrounding land use type to determine the audience that views the advertisement. For example, a billboard in a commercial area would reach a mix of people, while one in a residential area would have a more limited audience.
• Proximity: For local businesses or impulse purchases, place billboards close to the business location. For example, a billboard near a shopping center would be effective for a retail store looking to attract customers.

Billboards price breakdown

Billboard pricing in Bath varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Bath is $642.86, which takes into account a range of billboard options and locations.
• Median Price: The median price for a billboard in Bath is $250, indicating that half of the billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Bath is $250, offering an affordable option for advertisers on a tight budget.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Bath provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns in the area:

• Total Impressions: Bath's outdoor advertising campaigns generate approximately 587,000 impressions, showcasing the potential reach of ads in this charming coastal town.
• Average Impressions: On average, a billboard in Bath receives about 83,000 impressions, indicating the typical exposure an ad can expect in this location.
• Median Impressions: The median number of impressions for a billboard in Bath is 80,000, highlighting that half of the billboards receive more impressions and half receive fewer.
• Average CPM: The average cost per thousand impressions (CPM) in Bath is $15.88, providing a benchmark for advertisers to gauge the cost-effectiveness of their campaigns.
• Median CPM: The median CPM in Bath is $3.13, demonstrating that half of the billboards have a higher CPM and half have a lower CPM, offering a range of options for advertisers with varying budgets.

Some of the top billboard providers in Bath

Here are the top providers of outdoor advertising in Bath:

• Terraboost Media LLC offers advertising services that engage consumers in their everyday lives, with wellness billboards displayed in trusted, nationally recognized retailers and networks in supermarkets, drugstores, malls, and health clubs.
• Adkom specializes in out-of-home advertising, simplifying the process by unifying the fragmented media landscape through a single network, and offering a range of media formats such as place-based, street furniture, window posters, and spectaculars.
• Clear Channel Outdoor provides advertising opportunities in over 65 markets and in 55+ commercial airports nationwide, offering innovative advertising solutions and creative capabilities like 2D extensions, 3D props, 3D anamorphic images, augmented reality, and more.
• eScooter Wraps offers premium vinyl wraps for electric scooters, but does not provide information about billboard advertising services, pricing, or locations in Bath.
• Gas Station TV is a data-driven, national video network, but does not provide specific information about their services, pricing, types of billboards available, or locations in Bath.

Other formats for advertising in Bath

A closer look at the data reveals the depth and breadth of the other opportunities available in Bath:

• Digital Billboards: In Bath, digital billboards receive approximately 4,000 impressions with an average CPM of $22.12. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Bath generate around 67,500 impressions with an average CPM of $17.75. These venues provide advertisers with a captive audience of shoppers, making them an effective choice for targeting consumers in a buying mindset.

Get started with advertising with AdQuick now!

Outdoor advertising in Bath offers a unique opportunity to connect with a diverse audience in a picturesque setting. By considering factors such as demographics, visibility, and location, advertisers can maximize the impact of their campaigns. With a variety of providers and formats available, there's never been a better time to explore the potential of out-of-home advertising in this charming coastal town. To take advantage of the benefits offered by AdQuick, such as immediate access to premium OOH media owners, faster execution, and unprecedented measurability, sign up today and start planning your next successful outdoor advertising campaign.