Billboards in Bismarck
*All metrics are based on a 4-week advertising campaign
In the heart of the Great Plains, Bismarck stands out as a thriving urban hub and a prime location for outdoor advertising. This city, known for its rich history, picturesque landscapes, and strong sense of community, provides a unique opportunity for advertisers to integrate their messages into the daily lives of residents. Outdoor advertising in Bismarck goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with everyone who encounters them.
What to look for when picking billboards
When selecting billboards for advertising, it's essential to consider 24 key factors that can impact the effectiveness of your campaign. Some of these factors include:
- Demographics: Choose a billboard location that targets the desired audience. For example, a billboard near a college campus might be ideal for advertising a new app targeting students.
- Traffic count: Opt for a location with high traffic volume to maximize exposure. A billboard along a busy highway will likely reach more people than one on a quiet side street.
- Visibility: Ensure the billboard is easily visible to passing motorists and pedestrians. A billboard obstructed by trees or buildings may not be as effective.
- Proximity: Consider the distance between the billboard and the business or point of interest being advertised. A billboard close to a store or event venue can help drive foot traffic.
Billboards price breakdown
Billboard pricing in Bismarck varies depending on factors such as location, size, and visibility, with the following price ranges observed:
- Average Price: The average price for a billboard in Bismarck is approximately $1,415, reflecting a wide range of options for advertisers to choose from.
- Median Price: With a median price of $795, this value represents the middle ground in terms of billboard pricing, offering a balance between affordability and visibility.
- Lowest Price: For those on a tight budget, the lowest price for a billboard in Bismarck is around $250, providing an accessible entry point for smaller businesses or limited campaigns.
Billboards Impression and CPM Metrics
Impressions and CPM metrics in Bismarck provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns in the city:
- Total Impressions: Bismarck's outdoor advertising campaigns generate approximately 4,832,000 total impressions, showcasing the potential for widespread exposure.
- Average Impressions: On average, a billboard in Bismarck receives about 230,000 impressions, indicating a consistent level of visibility for advertisers.
- Median Impressions: With a median value of 140,000 impressions, this figure represents the middle ground in terms of audience reach for billboards in the city.
- Average CPM: The average cost per thousand impressions (CPM) in Bismarck is $2.81, reflecting a reasonable investment for advertisers seeking to maximize their budget.
- Median CPM: At a median CPM of $2.15, this value offers a more affordable option for advertisers looking to balance cost and exposure in their outdoor advertising campaigns.
Some of the top billboard providers in Bismarck
Here are the top providers for outdoor advertising in Bismarck:
- Adkom specializes in creating impactful out-of-home media campaigns on a national scale, simplifying the process for agencies and unlocking exclusive inventory for brands.
- Terraboost Media LLC is a company that specializes in advertising and wellness products, connecting businesses with customers through sponsored wellness.
- Digital Outdoor Advertising is a woman-owned advertising business that provides outdoor advertising solutions, including digital billboards, static billboards, and wallscapes, across the United States.
- Mesmerize is a company that specializes in out-of-home advertising, delivering messages to consumers along the path to purchase in places they visit.
- Integration Media is a company that provides outdoor advertising solutions, catering to all outdoor advertising needs.
Other formats for advertising in Bismarck
A closer look at the data reveals the depth and breadth of the other opportunities available in Bismarck:
- Digital Billboards: In Bismarck, digital billboards receive approximately 18,000 impressions with an average CPM of $260.04. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
- Airport: Airport advertising in Bismarck generates around 4,000 impressions. Although average CPM data is unavailable, this captive environment offers a unique opportunity to reach a diverse and affluent audience at Bismarck's regional airport.
- Retail Venues: Advertising in retail venues in Bismarck garners about 7,000 impressions with an average CPM of $10.23. This targeted approach allows advertisers to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
- Everything Else: Other advertising opportunities in Bismarck, such as specialty or spectacular formats, collectively generate approximately 503,000 impressions with an average CPM of $8.50. These diverse options provide advertisers with the flexibility to tailor their campaigns to specific goals and audiences.
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