Billboards in Grand Forks

*All metrics are based on a 4-week advertising campaign

Grand Forks, a thriving city with a strong economy and vibrant cultural scene, presents a prime opportunity for outdoor advertising. Known for its picturesque parks, bustling downtown, and diverse neighborhoods, this city offers advertisers a unique platform to engage with the community. Outdoor advertising in Grand Forks not only promotes products and services, but also fosters connections between brands, individuals, and the city's rich tapestry of experiences, creating lasting impressions on all who pass by.

What to look for when picking billboards

When selecting billboards for advertising, there are 47 factors to consider, but we'll focus on four key aspects that can greatly impact the effectiveness of your campaign:

• Location: Choose a billboard location that targets your desired audience, such as a busy interstate for college-educated adults with above-average incomes or a commercial area for a diverse mix of people.
• Visibility: Ensure the billboard is clearly visible to passing traffic, with no obstructions like trees or power lines, and placed at a readable height within the driver's frame of vision.
• Duration: Determine the optimal length of time for your billboard to be up based on your marketing campaign goals and budget, whether it's a short-term event promotion or a long-term branding campaign.
• Size and Type: Select the appropriate size and type of billboard for your target audience, such as large bulletins for drivers and commuters, midsize posters for local audiences, or small junior posters for urban neighborhoods.

Billboards price breakdown

In Grand Forks, billboard pricing varies depending on factors such as location, visibility, and size, with the following price data points:

• Average Price: The average price for a billboard in Grand Forks is $1,408.73, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in this city is $1,072.50, representing the middle value when all billboard prices are arranged in ascending order.
• Lowest Price: The lowest price for a billboard in Grand Forks is $0, which could be attributed to special promotions, discounts, or other unique circumstances.

Billboards Impression and CPM Metrics

Outdoor advertising in Grand Forks offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:

• Total Impressions: Grand Forks billboards generate approximately 7,389,000 total impressions during a 4-week campaign.
• Average Impressions: On average, a billboard in Grand Forks receives about 164,000 impressions per 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in this city is 56,000 during a 4-week campaign.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Grand Forks is $10.45.
• Median CPM: The median CPM for a billboard in this city is $3.17, offering a cost-effective option for advertisers.

Some of the top billboard providers in Grand Forks

Here are the top billboard providers in Grand Forks:

• Adkom simplifies national out-of-home media campaigns by unifying the fragmented media landscape through a single network, offering brands the opportunity to unlock untapped media opportunities and stand out from the competition.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
• iDIGITAL Outdoor is a local, innovative, out-of-home media company based in North Dakota that specializes in digital billboard advertising.
• Newman Signs is a sign manufacturing company that offers a wide range of services including traffic signs, outdoor advertising, print services, fence installation, and urban signs.
• Atmosphere TV is a streaming TV platform designed for businesses, offering free monthly streaming entertainment and easy-to-use digital signage. Unfortunately, the website link is not provided.

Other formats for advertising in Grand Forks

A closer look at the data reveals the depth and breadth of the other opportunities available in Grand Forks:

• Digital Billboards: In Grand Forks, digital billboards receive approximately 28,000 impressions with an average CPM of $10.24. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
• Street Furniture: Street furniture in Grand Forks generates around 221,000 impressions and has an average CPM of $39.56. This versatile advertising format allows brands to engage with pedestrians and commuters in high-traffic areas, such as bus stops and shopping districts.
• Retail Venues: Advertising in retail venues in Grand Forks garners about 10,000 impressions with an average CPM of $16.95. This targeted approach enables advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase decisions.
• Everything Else: Other advertising opportunities in Grand Forks, such as alternative media and non-traditional formats, collectively generate around 1,283,000 impressions and have an average CPM of $0. This diverse category offers advertisers the chance to explore unique and innovative ways to connect with their target audience.

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