Billboards in Cody

*All metrics are based on a 4-week advertising campaign

Located at the gateway to Yellowstone National Park, Cody is a thriving tourist destination with a rich history and vibrant local culture. This picturesque town offers advertisers a unique opportunity to engage with both residents and visitors alike. Outdoor advertising in Cody not only promotes products and services, but also fosters connections between brands, individuals, and the community. By integrating their messages into the stunning natural landscape, advertisers can create memorable and impactful campaigns.

What to look for when picking billboards

With over 55 factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects to ensure a successful campaign. Some key factors to consider include:

• Demographics: Choose locations where your target audience is likely to be present, considering factors like age, gender, education, relationship status, and income level.
• Traffic Count: Opt for high-traffic locations, such as busy interstates, congested roads, and bustling intersections, to maximize exposure.
• Visibility: Ensure the billboard is clearly visible to drivers and pedestrians by considering alignment, height, and the absence of obstructions like trees and power lines.
• Size and Type: Select the appropriate billboard size and type, such as bulletins, posters, or junior posters, based on your campaign goals and target audience.

Billboards price breakdown

Billboard pricing in Cody varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Cody is approximately $635.64.
• Median Price: The median price for a billboard in Cody stands at $660.
• Lowest Price: The lowest price for a billboard in Cody can be as low as $250.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in evaluating the effectiveness of outdoor advertising campaigns in Cody, with the following key data points:

• Total Impressions: Cody's outdoor advertising campaigns generate approximately 5,540,000 impressions in total.
• Average Impressions: On average, a billboard in Cody receives about 100,000 impressions.
• Median Impressions: The median number of impressions for a billboard in Cody is 104,000.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Cody is $13.75.
• Median CPM: The median CPM for a billboard in Cody is $6.24.

Some of the top billboard providers in Cody

Here are the top providers in Cody for outdoor advertising:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Adkom simplifies the out-of-home advertising process by unifying the fragmented media landscape through a single network, offering brands national scale and reach without the extra headaches.
• IndoorMedia offers in-store advertising and marketing services, specializing in advertising in grocery stores to generate new customers for businesses.
• Redbox information is not available due to a website error.
• Screenverse is the largest network of digital screens in the physical world, offering programmatic digital out-of-home advertising inventory across major venue types.

Other formats for advertising in Cody

A closer look at the data reveals the depth and breadth of the other opportunities available in Cody:

• Digital Billboards: In Cody, digital billboards receive approximately 19,000 impressions with an average CPM of $6.67. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Cody generate around 57,000 impressions with an average CPM of $17.47. These high-traffic locations provide advertisers with the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.

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