Static Billboards in Dothan

*All metrics are based on a 4-week advertising campaign

Dothan, the "Peanut Capital of the World," is a thriving hub for outdoor advertising. With its rich agricultural heritage, bustling retail scene, and diverse neighborhoods, this city provides a unique opportunity for advertisers to engage with a wide audience. Outdoor advertising in Dothan not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

Static Billboards in Dothan

\*All metrics are based on a 4-week advertising campaign

Dothan, the "Peanut Capital of the World," is a thriving hub for outdoor advertising. With its rich agricultural heritage, bustling retail scene, and diverse neighborhoods, this city provides a unique opportunity for advertisers to engage with a wide audience. Outdoor advertising in Dothan not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking static billboards

When selecting one of the 912 billboards to advertise on, there are several factors to consider in order to maximize the effectiveness of your campaign. Some of these factors include:

• Location: Choose a billboard with high traffic count and visibility, ensuring that it reaches your target demographic. For example, a billboard along a busy interstate targeting college-educated adults with above-average incomes.
• Size and Type: Consider the size and type of billboard that best suits your campaign goals, such as traditional, digital, or wallscapes. A spectacular billboard, for instance, incorporates technology like lighting, video, and interactive mobile technology to reach viewers.
• Duration: Determine the optimal duration for your billboard advertisement, which typically ranges from at least four weeks to several months, depending on your marketing campaign goals and budget.
• Cost and Control: Evaluate the cost-effectiveness of the billboard, taking into account factors like size, location, and duration. Additionally, ensure that you have complete control over your ad space, including where it's placed, how long it stays up, and how often it's viewed.

Static Billboards price breakdown

In Dothan, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Dothan is $855.48, reflecting a range of options for advertisers with different budgets and campaign goals.
• Median Price: With a median price of $595, this indicates that there are numerous affordable options for businesses looking to advertise in Dothan.
• Lowest Price: The lowest price for a billboard in Dothan is $0, showcasing the potential for cost-effective advertising opportunities in the city.

Static Billboards Impressions and CPM Metrics

In Dothan, the impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:

• Total Impressions: With a total of 474,645,000 impressions, outdoor advertising in Dothan has the potential to reach a vast audience.
• Average Impressions: The average number of impressions per billboard is 875,729, showcasing the consistent visibility of outdoor ads in the city.
• Median Impressions: The median number of impressions is 411,000, indicating that a significant portion of billboards in Dothan have a substantial reach.
• Average CPM: The average CPM in Dothan is $20.10, reflecting a reasonable cost per thousand impressions for advertisers.
• Median CPM: With a median CPM of $1.56, there are numerous cost-effective advertising opportunities available in Dothan.

Some of the top static billboard providers in Dothan

Here are some of the top billboard providers in Dothan:

• Durden Outdoor Displays is a leading outdoor marketing company in Southeast Alabama, offering a network of over 1000 bulletin, poster, and full-color digital displays to effectively promote businesses.

Other formats for advertising in Dothan

A closer look at the data reveals the depth and breadth of the other opportunities available in Dothan:

• Digital Billboards: In Dothan, digital billboards receive over 40,000 impressions with an average CPM of $6.91. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Retail Venues: Retail venues in Dothan generate over 22,000 impressions with an average CPM of $17.04. These targeted advertising spaces within shopping centers and stores offer a captive audience and high dwell times, making them an effective option for reaching consumers.
• Everything Else: Other advertising opportunities in Dothan, such as alternative outdoor formats, garner over 402,000 impressions with an average CPM of $6.38. These diverse options provide advertisers with unique ways to engage their audience and stand out from the competition.

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