Billboards in Troy
*All metrics are based on a 4-week advertising campaign
In the heart of the South, Troy stands out as a thriving hub for education, culture, and sports, making it an ideal location for outdoor advertising. This city, known for its prestigious university, historic downtown, and passionate sports fans, provides a unique opportunity for advertisers to integrate their messages into the local community. Outdoor advertising in Troy goes beyond promoting products; it fosters connections between brands, individuals, and the city's vibrant culture, creating lasting impressions on all who pass by.
What to look for when picking billboards
With 118 factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects to ensure a successful campaign. Some key factors to consider include:
- Demographics: Understand your target audience's demographic information, such as age, gender, education, and income level, to determine the optimal billboard location. For example, placing a billboard near a college or university may be effective for targeting young adults.
- Visibility: Choose a billboard location with high visibility, ensuring that it's easily seen by passing traffic. For instance, a billboard along a busy interstate or at a congested intersection will likely garner more attention.
- Duration: Consider how long your billboard should be up, depending on your marketing campaign goals and budget. While most billboard advertisements stay up for at least four weeks, some campaigns may last several months.
- Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins, posters, or junior posters. Larger billboards like bulletins are more suitable for targeting drivers and commuters, while smaller junior posters are ideal for local audiences in urban neighborhoods.
Billboards price breakdown
Billboard pricing in Troy varies, offering options for advertisers with different budgets:
- Average Price: The average price for a billboard in Troy is $566.32, providing a general idea of the typical cost for advertising in the area.
- Median Price: With a median price of $565, this value represents the middle point in the range of billboard prices, offering a more accurate representation of the common cost.
- Lowest Price: The lowest price for a billboard in Troy is $0, indicating that there may be opportunities for advertisers to secure free or heavily discounted advertising spaces in certain situations.
Billboards Impression and CPM Metrics
Impressions and CPM metrics in Troy provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns in the area:
- Total Impressions: Troy's outdoor advertising campaigns generate a total of 74,443,000 impressions, showcasing the vast reach of billboards in the city.
- Average Impressions: On average, a billboard in Troy receives 1,019,772 impressions, indicating the potential impact of a well-placed advertisement.
- Median Impressions: The median number of impressions for a billboard in Troy is 392,000, offering a more accurate representation of the typical exposure an advertisement can expect.
- Average CPM: The average cost per thousand impressions (CPM) in Troy is $2.02, providing a general idea of the cost-efficiency of advertising in the area.
- Median CPM: With a median CPM of $1.61, this value represents the middle point in the range of CPMs, offering a more accurate representation of the common cost-efficiency for advertisers.
Some of the top billboard providers in Troy
Top outdoor advertising providers in Troy include:
- Adkom simplifies national out-of-home media campaigns by unifying the fragmented media landscape through a single network, offering brands the opportunity to unlock untapped media opportunities and stand out from the competition.
- Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Adams Outdoor Advertising specializes in billboards, digital advertising, and online advertising, and believes in the power and relevance of outdoor advertising.
- Durden Outdoor Displays is Southeast Alabama's leader in outdoor marketing, offering a wide range of advertising options including digital network displays, bulletins, and rotary posters.
- GSTV is a data-driven, national video network that delivers engaging content to on-the-go consumers.
Other formats for advertising in Troy
A closer look at the data reveals the depth and breadth of the other opportunities available in Troy:
- Digital Billboards: In Troy, digital billboards receive 212,000 impressions with an average CPM of $6.72. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
- Street Furniture: Street furniture in Troy garners 215,000 impressions and has an average CPM of $21.83. This type of advertising, which includes bus shelters and benches, offers close-up exposure to pedestrians and commuters, making it an effective way to reach local audiences.
- Retail Venues: Advertising in retail venues in Troy generates 30,000 impressions with an average CPM of $6.93. This targeted approach allows advertisers to reach consumers in shopping centers and malls, capturing their attention during purchasing decisions.
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