Static Billboards in Opelika

*All metrics are based on a 4-week advertising campaign

Opelika, a thriving city with a rich history and vibrant community, presents a unique opportunity for outdoor advertising. Known for its charming downtown, picturesque parks, and bustling retail centers, Opelika offers advertisers a diverse platform to engage with locals and visitors alike. Outdoor advertising in Opelika not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating memorable experiences for all who pass by.

What to look for when picking static billboards

With over 185 factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects to ensure a successful campaign. Some key factors to keep in mind include:

• Demographics: Choose a location that targets your desired audience, such as a busy interstate for college-educated adults with above-average incomes.
• Traffic Count: Opt for high traffic areas like congested interstates or busy intersections, but also consider the cost of advertising in these locations.
• Visibility: Ensure the billboard is clearly aligned to face traffic, placed at a readable height, and within the driver's frame of vision for maximum exposure.
• Land Use Type: Consider the surrounding land use, such as residential, commercial, or industrial, to determine the audience that will view the advertisement.

Static Billboards price breakdown

In Opelika, billboard pricing varies depending on factors such as location, visibility, and traffic count, with the following price data points:

• Average Price: The average price for a billboard in Opelika is $2,703.66, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Opelika is $928.50, representing the middle value when all billboard prices are arranged in ascending order.
• Lowest Price: The lowest price for a billboard in Opelika is $250, offering a more budget-friendly option for advertisers seeking affordable outdoor advertising solutions.

Static Billboards Impressions and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of outdoor advertising campaigns in Opelika, with the following key data points:

• Total Impressions: Opelika's outdoor advertising campaigns generate a total of 68,871,000 impressions over a 4-week period.
• Average Impressions: On average, a billboard in Opelika receives 525,733 impressions per 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in Opelika is 427,000, representing the middle value when all impressions are arranged in ascending order.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Opelika is $5.33, providing insight into the cost-effectiveness of advertising in the area.
• Median CPM: The median CPM for a billboard in Opelika is $2.19, offering a more budget-friendly option for advertisers seeking affordable outdoor advertising solutions.

Some of the top static billboard providers in Opelika

Opelika offers a variety of outdoor advertising providers to choose from, each with their unique offerings and services. Some of the top providers in the area include:

• BM Outdoor specializes in outdoor advertising in Opelika, offering a range of options such as billboards, bus ads, digital billboards, and transit ads, along with planning, buying, and printing services.

Other formats for advertising in Opelika

A closer look at the data reveals the depth and breadth of the other opportunities available in Opelika:

• Digital Billboards: In Opelika, digital billboards receive 179,000 impressions with an average CPM of $8.38. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Retail Venues: Retail venues in Opelika generate 11,000 impressions with an average CPM of $19.64. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Opelika garners 5,600,000 impressions with an average CPM of $10.65. This versatile medium includes bus shelters, train stations, and airports, providing advertisers with a captive audience during their daily commutes and travels.

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