Billboards in Nampa

*All metrics are based on a 4-week advertising campaign

Nampa, nestled in the heart of the Treasure Valley, boasts a thriving community and a rapidly growing population. With its rich agricultural history, vibrant downtown, and diverse neighborhoods, Nampa presents a unique opportunity for advertisers to engage with a wide audience. Outdoor advertising in Nampa not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking billboards

With 98% of Americans exposed to some form of outdoor advertising each month, selecting the right billboard for your campaign is crucial. Here are four key factors to consider when picking billboards to advertise on:

• Location: Choose a billboard in a high-traffic area with good visibility, such as a busy interstate or a trendy part of town. Consider the demographics of the target audience and the proximity to your business.
• Size: Billboards come in various sizes, including bulletins, posters, and junior posters. Larger billboards like bulletins are ideal for targeting drivers and commuters, while smaller ones like junior posters are better suited for local audiences in urban neighborhoods.
• Type: Traditional billboards, digital billboards, and wallscapes each offer unique advantages. Digital billboards allow for dynamic messaging and frequent changes, while wallscapes can be custom designed to suit the shape of a building.
• Duration: The length of time your billboard should be up depends on your campaign goals and budget. Branding campaigns may last six to twelve months, while event-specific campaigns might utilize multiple billboards for a shorter period of time.

Billboards price breakdown

Billboard pricing in Nampa varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Nampa is approximately $926.25, reflecting a range of options for advertisers to choose from.
• Median Price: With a median price of $825, this indicates that there are billboards available at both higher and lower price points, catering to different budgets and campaign goals.
• Lowest Price: The lowest price for a billboard in Nampa is $0, which could represent special promotions or opportunities for advertisers to take advantage of cost-effective advertising solutions.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Nampa provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:

• Total Impressions: Nampa's outdoor advertising campaigns generate a total of 27,720,000 impressions, showcasing the potential reach of billboards in the area.
• Average Impressions: On average, a billboard in Nampa receives 374,600 impressions, indicating consistent exposure to a wide audience.
• Median Impressions: The median number of impressions for a billboard in Nampa is 329,300, reflecting a balanced distribution of impressions across different locations and billboard types.
• Average CPM: The average cost per thousand impressions (CPM) in Nampa is $8.78, offering advertisers a cost-effective way to reach their target audience.
• Median CPM: With a median CPM of $3.13, Nampa's outdoor advertising market presents a range of pricing options for advertisers to choose from based on their budget and campaign goals.

Some of the top billboard providers in Nampa

Here are the top billboard providers in Nampa:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• YESCO is a company that specializes in producing custom signs, lighting, and other display systems for businesses, providing high-quality products and services since 1920.
• Canyon Outdoor Media is an outdoor advertising company that offers billboards in Boise, Meridian, Nampa, Fruitland, and Payette, Idaho.
• All Over Media is an out-of-home advertising company that seamlessly weaves relevant brand messages into the daily lives of engaged consumers.

Other formats for advertising in Nampa

A closer look at the data reveals the depth and breadth of the other opportunities available in Nampa:

• Digital Billboards: In Nampa, digital billboards receive over 66,000 impressions with an average CPM of $7.35. As a modern and dynamic advertising medium, digital billboards allow for frequent message changes and targeted content, making them a popular choice for advertisers.
• Retail Venues: Retail venues in Nampa generate around 50,000 impressions with an average CPM of $12.85. These advertising spaces are strategically placed in shopping centers and other high-traffic areas, providing excellent exposure to consumers and enhancing the overall shopping experience.
• Everything Else: Other advertising opportunities in Nampa, such as alternative outdoor formats, collectively receive approximately 382,000 impressions with an average CPM of $0.00. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns that resonate with their target audience.

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