Billboards in Pocatello
*All metrics are based on a 4-week advertising campaign
Located in the midst of breathtaking natural beauty, Pocatello stands out as an ideal location for outdoor advertising. With its thriving local economy, diverse population, and strong sense of community, this city offers advertisers a unique opportunity to engage with their target audience. Outdoor advertising in Pocatello not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating impactful narratives that resonate with every passerby.
What to look for when picking billboards
With 119 billboard options available in Pocatello, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:
- Location: Choose a billboard location that targets the right demographics and has high traffic count for maximum exposure. For example, placing a billboard near a busy highway or a popular shopping area can increase visibility.
- Visibility: Ensure the billboard is easily visible, with proper alignment and height, and free from obstructions. A billboard that is clearly visible from a distance will have a greater impact on passersby.
- Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins, posters, or junior posters. Larger billboards like bulletins are more effective along highways, while smaller ones like junior posters work well in urban neighborhoods.
- Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget. Most campaigns last several months, but the duration can be adjusted according to your specific needs.
Billboards price breakdown
In Pocatello, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:
- Average Price: The average price for a billboard in Pocatello is $931.17, which takes into account a wide range of billboard options and locations.
- Median Price: With a median price of $800, this value represents the middle point in the range of billboard prices, offering a more balanced perspective on the cost of outdoor advertising in the city.
- Lowest Price: For advertisers on a tight budget, the lowest price available for a billboard in Pocatello is $250, providing an affordable option for smaller campaigns or businesses just starting out.
Billboards Impression and CPM Metrics
Outdoor advertising in Pocatello offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable insights to optimize their campaigns:
- Total Impressions: Pocatello's outdoor advertising generates a total of 22,222,000 impressions, showcasing the city's potential reach for advertisers.
- Average Impressions: On average, a billboard in Pocatello receives 284,897 impressions, indicating a consistent level of exposure for campaigns.
- Median Impressions: With a median value of 272,680 impressions, this figure offers a balanced perspective on the typical exposure a billboard can expect in the city.
- Average CPM: The average cost per thousand impressions (CPM) in Pocatello is $16.12, providing a cost-effective option for advertisers seeking to maximize their return on investment.
- Median CPM: At a median CPM of $2.87, this value highlights the affordability of outdoor advertising in Pocatello, making it an attractive option for businesses of all sizes.
Some of the top billboard providers in Pocatello
Top billboard providers in Pocatello include:
- Lamar Advertising: A company that offers outdoor advertising services, including free design services and dedicated support, with a variety of advertising products such as billboards, digital, wallscapes, airport, transit, and programmatic advertising.
- Yesco: Specializes in producing custom signs, lighting, and other display systems for businesses of all types and sizes, offering sign and lighting service, financing, architectural solutions, print signage, franchise opportunities, and electronic displays.
- Adkom: Provides out-of-home media campaigns, simplifying the OOH-buying process for agencies and unlocking previously untapped, exclusive inventory for brands, offering a range of out-of-home media formats, from place-based to street furniture, from window posters to spectaculars.
- Gas Station TV: A data-driven, national video network that delivers at scale, with premium content that grabs consumer attention during a moment that matters, although specific services and billboard types are not provided on their website.
- GroceryTV: Offers in-store digital advertising services, allowing brands and retailers to launch tailored campaigns that target audiences based on geography, demographics, or proximity to other types of retail, and connect with shoppers at different points in the store.
Other formats for advertising in Pocatello
A closer look at the data reveals the depth and breadth of the other opportunities available in Pocatello:
- Digital Billboards: In Pocatello, digital billboards receive 40,000 impressions with an average CPM of $10.62. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
- Street Furniture: Street furniture in Pocatello garners 260,000 impressions and has an average CPM of $39.38. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters.
- Retail Venues: Advertising in retail venues in Pocatello generates 40,000 impressions with an average CPM of $18.74. This targeted approach allows advertisers to reach consumers in shopping centers, grocery stores, and other retail spaces, creating a direct connection between the ad and the point of purchase.
Get started with advertising with AdQuick now!
AdQuick's comprehensive range of out-of-home advertising solutions, powered by robust datasets and proprietary technologies, makes it an ideal partner for businesses looking to launch impactful OOH campaigns in Pocatello. With a variety of resources to assist with planning and executing campaigns, as well as a wide network of media partners and a strong track record with customers, AdQuick is well-equipped to help advertisers maximize their reach and return on investment. Don't miss out on the opportunity to connect with your target audience in Pocatello – get started and launch hyper-targeted OOH campaigns in minutes.