Static Billboards in Merrillville

*All metrics are based on a 4-week advertising campaign

Merrillville, a thriving suburban hub, offers a unique opportunity for advertisers to make their mark. With its bustling retail scene, diverse population, and strategic location near major highways, this town provides an ideal setting for outdoor advertising. Advertisers can tap into the vibrant energy of Merrillville, connecting with consumers through engaging billboards and other out-of-home media, creating lasting impressions that resonate with the community.

What to look for when picking static billboards

With 112 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard in a high-traffic area with clear visibility, ensuring maximum exposure to your target audience. For example, a bulletin billboard along a busy highway would be ideal for reaching commuters and long-distance travelers.
• Demographics: Consider the demographics of the surrounding area, such as age, gender, and income level, to ensure your advertisement resonates with the local population. A poster billboard in a residential neighborhood might be more effective for targeting local audiences.
• Size and Type: Select the appropriate size and type of billboard for your campaign, whether it's a traditional bulletin, digital billboard, or wallscape. For instance, a digital billboard allows for dynamic messaging and frequent updates, making it a versatile choice.
• Duration: Determine the optimal duration for your billboard advertisement based on your campaign goals and budget. A branding campaign might require a longer duration, while an event-specific campaign could benefit from a shorter timeframe.

Static Billboards price breakdown

In Merrillville, billboard pricing varies depending on factors such as location, size, and duration, with the following key data points:

• Average Price: The average price for a billboard in Merrillville is approximately $1,181.72, reflecting a range of options to suit different budgets and campaign goals.
• Median Price: With a median price of $1,500, this value represents the middle point in the pricing spectrum, offering a balance between affordability and visibility for advertisers.
• Lowest Price: The lowest price for a billboard in Merrillville is $0, indicating that there may be opportunities for cost-effective advertising solutions, such as public service announcements or community events.

Static Billboards Impressions and CPM Metrics

In Merrillville, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of billboard advertising in the area:

• Total Impressions: The total number of impressions for all billboards in Merrillville is approximately 80,031,000, showcasing the extensive reach of outdoor advertising in the region.
• Average Impressions: On average, a billboard in Merrillville generates around 741,000 impressions, indicating a strong potential for audience engagement.
• Median Impressions: The median number of impressions for a billboard in Merrillville is 656,000, representing a typical level of exposure for advertisers in the area.
• Average CPM: The average cost per thousand impressions (CPM) in Merrillville is $4.43, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $1.95, this value highlights the cost-effective opportunities available for advertisers in the Merrillville market.

Some of the top static billboard providers in Merrillville

Top billboard providers in Merrillville include:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Atmosphere is the largest streaming TV platform built for businesses, offering fun, viral-style entertainment and easy-to-use digital signage.
• Crane Payment Innovations (CPI) offers integrated and automated payment technology solutions for various industries including retail, gaming, vending, financial institutions, and transportation.
• GSTV is a data-driven, national video network that delivers engaging content and advertising to viewers at gas stations across the United States.
• Screenverse is the largest network of digital screens in the physical world, offering programmatic digital out-of-home advertising inventory across major venue types.

Other formats for advertising in Merrillville

A closer look at the data reveals the depth and breadth of the other opportunities available in Merrillville:

• Digital Billboards: In Merrillville, digital billboards generate approximately 142,000 impressions with an average CPM of $7.22. This modern and dynamic medium allows for frequent updates and targeted messaging, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Merrillville garners around 167,000 impressions and has an average CPM of $1.65. This versatile advertising option can be found in various public spaces, such as bus shelters and benches, providing ample opportunities for brand exposure.
• Retail Venues: Retail venues in Merrillville receive about 12,000 impressions with an average CPM of $15.50. These advertising spaces are strategically placed in shopping centers and stores, capturing the attention of consumers in a buying mindset.

Get started with advertising with AdQuick now!

As you explore the diverse advertising opportunities in Merrillville, consider leveraging the power of AdQuick, a platform specializing in billboards and out-of-home advertising. With access to over 1,600 premium OOH media owners, AdQuick enables efficient ad buying by combining technology, OOH expertise, and data. Advertisers can execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability. By signing up, you'll gain a comprehensive understanding of available advertising opportunities and revolutionize how you interface with the world of out-of-home advertising. Get Started today and make the most of your outdoor advertising campaign in Merrillville.